Running an affiliate program, or working as an affiliate, requires staying on top of important data and having access to tools for success. How can you easily do all of that in one place? An affiliate dashboard.
This is the platform that your affiliates will use to track details associated with your affiliate program, such as their links and leads, as well as their sales and payments. And there are different types of dashboards that you can choose from, depending on what you think your affiliates would benefit from most.
As the owner of an affiliate program, you decide which type of dashboard you’ll provide to affiliates who sign up to help you sell your products or services. And it’s best to take your time so you can make the right choice. Sure, this process can be daunting because there are so many options out there, but it’ll be worth the effort.
After checking out available dashboards, you might decide that you want to use just one of them or opt to use more than one to cater to your affiliates’ needs. Knowing which dashboard features are more important than others can help give you more clarity.
Features of a Good Affiliate Dashboard
There’s a lot to consider as you search for dashboards and weigh their pros and cons. To help, we’ve created a list of some elements to look for when you’re ready to implement an affiliate program dashboard that will be useful to you and your affiliates.
Here are some of the helpful features that a high-quality dashboard can provide:
Your affiliates will need unique links that help generate sales of your products or services. Having a dashboard where they can quickly and easily access these links will make it simple for them to streamline the process of posting and promoting content that includes links to your website.
Of course, these links can be used in emails and on websites. But many affiliates also want to be able to post their links on social media networks, such as Facebook, Twitter, Instagram, and LinkedIn. A dashboard that provides one-click sharing to these platforms can further help affiliates become more efficient.
Bottom line: A dashboard should make it simple for affiliates to quickly share their links across multiple channels, from emails to social media to blog posts. When they can save time sharing and posting links, they’ll have more time to work on the content that can help promote your brand.
When you run a business, it’s wise to keep track of certain metrics to see how you’re performing. This helps you identify weak spots. It also allows you to develop strategies that get rid of wasteful or ineffective efforts so you can focus on what’s working to generate leads and profits. The same holds true for affiliates who work hard at spreading the word about products and services they believe in.
The more data that you can provide to help accurately track progress, the better. For example, while affiliates rely on traffic data when determining if their marketing strategies are working, additional details can help them refine their tactics. Make this data easy to find and access, as well as clear and simple to understand.
Bottom line: In addition to knowing how many people have clicked through to your site, affiliates want to know how many of those clicks resulted in a sale. So provide a dashboard that displays conversion rates and sales numbers as well.
3. Marketing Tools
Besides writing about your products or services, creating videos, and sharing on social media, affiliates can use eye-catching ads to generate interest and point people to your website. A dashboard that provides handy promotional tools and materials can help make your affiliates’ task of promoting your brand even easier.
With this feature in place, rather than needing to find ways of creating these materials themselves, affiliates can simply go to their dashboard, grab the HTML for a banner ad or graphic, and add it to their website and blog. Of course, this will contain the link that’s associated with their account, so it can also help with tracking their progress.
Bottom line: The great thing about providing marketing tools is that it helps your affiliates save time. But it also helps you maintain control over how your promotional materials look.
Meet the LeadDyno Affiliate Marketing Dashboard
Do you wish you could implement an affiliate dashboard that boasts all the features discussed above? Then it’s time to check out the dashboard offered by LeadDyno.
The best part about LeadDyno is that the dashboard’s interface is straightforward and easy to learn. Finding what you need is simple, and helpful analytics are provided as well.
- Your affiliates will be able to use LeadDyno’s platform to do things like access promotional materials, check the progress of their efforts, and see what payments to expect. They’ll also find share buttons for everything from email to the most popular social media platforms. And they’ll be able to refer your program to fellow affiliates who might be interested in joining.
- As the affiliate program owner, you can use this dashboard to analyze how well your affiliates are performing. You’ll be able to see details such as how much you need to pay in commissions, whether you have any new affiliates, and which affiliates are top performers. Then, you can use that information to come up with ways to refine and improve your program.
Plus, your affiliates can download the LeadDyno app to access their dashboard on the go.
Want to Learn More?
Helping your affiliates succeed can help your business succeed, so properly supporting them is key. Start by giving them a high-quality affiliate dashboard, such as the one offered by LeadDyno, so they can access valuable tools and data whenever they want.
To learn more about the many ways that LeadDyno can help you effectively manage your affiliate program, contact us anytime.