Deep Link

What Is a Deep Link?

A deep link is an affiliate tracking link that directs visitors to a specific page on a brand's website rather than sending everyone to the homepage.

In affiliate marketing, deep links allow affiliates to send their audience directly to the product, service, category, or content that's most relevant to what they're promoting—while still preserving the affiliate tracking needed to attribute referrals and commissions.

How Do Deep Links Work?

A standard affiliate link might direct visitors to a company's homepage.

A deep link goes further by pointing to a specific destination within the website.

For example, imagine an affiliate writes a review of a particular running shoe. Instead of linking readers to the retailer's homepage and making them search for the product, the affiliate can create a deep link that takes them directly to that shoe's product page.

The link still contains the tracking information needed to identify the referring affiliate.

If the visitor makes a qualifying purchase, the affiliate can receive credit according to the program's attribution and commission rules.