BigCommerce Affiliate Marketing 101: Tools, Tracking, & Setup Guide

Introduction

Building a successful business on BigCommerce is not easy. And getting your partnerships and technology aligned is important to this success.

Affiliate marketing is a powerful way to expand your reach, drive sales, and boost revenue. For example, research shows that affiliates in the technology space drive an average of 110,000 monthly visitors to their sites where your offering can be promoted.

This guide will cover everything you need to know about setting up and managing affiliate programs on BigCommerce. From the basics of tracking to advanced optimization tactics, you’ll learn how to use affiliate marketing software to grow your business with BigCommerce. Let’s begin.

BigCommerce Affiliate Tracking: The Rundown

BigCommerce affiliate tracking works by assigning unique identifiers to each affiliate partner. When a customer clicks an affiliate link, a tracking cookie is placed on their browser, allowing the system to credit the affiliate when a purchase occurs within the cookie window.

Benefits of BigCommerce 

BigCommerce is a powerful e-commerce and website platform designed to help businesses grow online. It offers a range of benefits with customizable templates, robust integrations with popular tools, built-in SEO features, and other scalable features for businesses and niches of all sizes.

How to Properly Track Affiliate Links in BigCommerce

Setting up effective affiliate link tracking requires strategic planning and proper implementation. The key lies in choosing the right tools and configuring them to capture accurate data while providing a seamless user experience. Here’s how to do just that.

Track Affiliates with LeadDyno in BigCommerce

With a seamless integration and comprehensive tracking capabilities, LeadDyno stands out as a BigCommerce verified partner for affiliate marketing. 

The platform's nearly one-click installation process connects directly with your BigCommerce store in seconds, so you can accurately track affiliate campaigns without the manual spreadsheet mess.

Benefits of Using Integrated Software

Simple Setup Process

Install the LeadDyno app from the BigCommerce marketplace with a single click. The integration automatically begins tracking affiliate referrals and conversions without requiring complex technical setup.

Real-Time Tracking

Monitor affiliate performance through LeadDyno's dashboard, which displays clicks, conversions, and commissions in real-time. This immediate visibility helps you identify top-performing affiliates and optimize your program accordingly.

Automated Commission Management

The software automatically calculates what each affiliate has earned based on your commission structure and can facilitate payments through integrated payment systems.

And so many more features.

The platform's integration with BigCommerce ensures that all order data flows seamlessly between systems, maintaining accurate records for sales and reporting. LeadDyno's verified partner status means you receive priority support and access to BigCommerce-specific features and optimizations.

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Building Out Your Affiliate Program

After signing up for LeadDyno, you can easily connect to your BigCommerce store by following these steps:

1. Go to the Apps section in the LeadDyno software. 
2. Click on ‘App Store’ under the E-Commerce Apps section. 
3. Find BigCommerce in the list of integrations and click on ‘Get This App’. 

4. Log In to your BigCommerce store.
5. Agree to the terms, confirm, and you’re good to go!

Now that you’ve connected LeadDyno to your BigCommerce store, you’re ready to create your affiliate program. 

Next, you can get started by customizing all your custom settings available to you in LeadDyno, like the main affiliate dashboards.

Coupon Code Integration

To set up coupon codes in BigCommerce through LeadDyno, follow these simple steps: 

1. Go to Apps and select BigCommerce, and click the Edit button. 
2. Here, you can set a default discount amount (% or $) for new coupons uploaded to BigCommerce, and specify if a minimum purchase amount is required for the coupon to work.

Once enabled, coupon codes with the set discount will be automatically uploaded to BigCommerce whenever an affiliate selects a code. Make sure the discount amount is configured on the settings page.

Other Tips for Success with Affiliates & BigCommerce

Now that you’ve got some of the technical setup out of the way, you’ll want to focus on maximizing the results you can make with your connected BigCommerce affiliate marketing program. 

This success comes from other optimizations and tasks that you can think about as you develop your affiliate program.

1. Efficient Affiliate Recruitment

To build a successful program, we recommend that you begin by connecting with potential affiliates in your niche who align with your brand values and standards. That’s one of the most important aspects to having future affiliate success. 

Micro-influencers with 10,000-100,000 followers can sometimes offer better ROI than mega-influencers, if they have good engagement.

You can also leverage your happy clients and customers by transforming them into brand advocates through a customer advocacy program. Customers who already love your products can provide authentic testimonials that resonate with potential buyers.

2. Performance Optimization Strategies 

Begin by focusing on performance optimization. A couple of ideas include A/B testing affiliate commission structures to identify the best-performing rates and models.

Next, look at testing new campaign messaging and promotional materials. 

Another idea is to incorporate seasonal campaign planning by aligning promotions with shopping holidays or important industry events. 

3. Affiliate Support

A well-structured onboarding process is key to setting up your new partners for long-term success. A central place where they can access marketing materials (like affiliate banners), commissions made, and other important information they need to run their business will only help you. 

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The great thing is that you can do all this through LeadDyno. The dashboard can provide specific links, details about the campaign, and other information that sets them up for success.

Also, consider offering incentive programs like contests, challenges, and seasonal promotions. Setup special tiers and encourage top performers to really drive sales.

4. Make Data-Driven Decisions 

Your data is key to understanding what’s working and what’s not. That’s why having accurate affiliate management software like LeadDyno is so important. 

To grow your BigCommerce affiliate program, you’ll want to dive into the data and understand: 

• What campaigns drive the most revenue and related profit.
• What affiliates drive brand awareness.
• What products sell best with affiliates.
• Average commissions structures.

And so many other important affiliate marketing KPIs.

You’ll also want to stay competitive by conducting benchmarking against competitors or other adjacent industry programs, so you don’t lose key affiliates along the way. 

These are just a few ideas to get you started on your data-driven journey. 

Final Thoughts

Ready to take your affiliate program to the next level with LeadDyno? With the powerful BigCommerce integration, you can easily simplify affiliate management and watch your new affiliate campaigns thrive, rather than focusing on manual tracking and reporting efforts. 

Sign up today and enjoy a 30-day free trial to experience everything LeadDyno has to offer—completely risk-free!