Lodgify

Before using LeadDyno, Lodgify ran their affiliate program manually, assigning UTM links to specific profiles by hand and offering Lodgify discounts or credits rather than direct payment. Though this system worked, it was far from scalable and lacked the appeal of a paid affiliate program.
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At the same time, Lodgify primarily depended on organic and paid channels like PPC and performance-based marketing to acquire new customers. However, these methods proved increasingly ineffective and prohibitively expensive. In some cases, acquiring a single user in the United States cost as much as 1,000 euros, making it unsustainable for long-term growth.
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Because of this, they knew it was time to start exploring alternative growth strategies that didn’t rely so heavily on traditional paid advertising. Though they had an active affiliate program, they knew they would have to find affiliate software that could automate their manual processes and help them to expand profitably. 

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Automated Onboarding

Lodgify’s manually-run affiliate program took so much time to manage that it prevented the company from scaling the program in any impactful way. Now, with LeadDyno, they automate important affiliate management tasks like onboarding and tracking, allowing them to dedicate their time and energy to finding top-quality affiliates and scaling the business further. 

In particular, LeadDyno’s automated email feature lets Lodgify send essential training resources to new affiliates immediately upon signing up. When a new affiliate gets approved, they immediately receive a series of five automated welcome emails full of important resources, like branded toolkits and relevant assets. LeadDyno’s automated email features help set new affiliates up for success without any involvement from management. Everything is pre-set within the emails, guaranteeing a smooth onboarding experience for each new affiliate.

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If we had to manage everything manually, it would be incredibly time-consuming. LeadDyno automates many processes, such as generating affiliate links and handling the entire onboarding email sequence. This means we don’t have to manually communicate with each affiliate.

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Customized Commission Plans

LeadDyno’s customized commission structures allow Lodgify to offer a tiered reward system as a great incentive for their affiliates. When an affiliate hits a set sales level, they're automatically moved to the next tier, no manual tracking or backend updates required from management.

The Lodgify team also has an easier time overseeing affiliates with LeadDyno’s search function, which lets them locate any affiliate by searching the affiliate’s unique code. Previously, they had to manually scroll through their entire affiliate list to find specific members, so this feature is particularly helpful for day-to-day operations.

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Responsive Customer Support

Running a high-powered affiliate program often comes with challenges, from earnings discrepancies and commission adjustments to traffic concerns and a range of technical issues that require troubleshooting. According to the team at Lodgify, the quality of customer service at LeadDyno really sets the platform apart from its competitors. Lodgify knows they can count on LeadDyno’s customer service team to respond within 24 hours and to promptly address any issues at hand. 

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In the past, when I’ve dealt with more complex tech issues, I had multiple meetings with the LeadDyno team, sharing screens and working together to diagnose and resolve the problem. We even had a dedicated session where I met with a team member to explain our use case and discuss potential improvements to the platform. That level of support means a lot to me. At the end of the day, it’s the human touch that truly sets a service apart.

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The Tools to Scale Successfully

When Lodgify came upon LeadDyno and began investing more energy into building up their affiliate marketing program, their Cost Per Acquisition (CPA) quickly dropped from approximately $1,000 per client to under $100 per client. With this remarkable decrease, Lodgify had found a marketing tool that could help deliver consistent, sustainable growth. 

Today, as Lodgify continues to expand its affiliate program, LeadDyno’s automated tools and integrations help them to streamline affiliate management tasks that previously would’ve taken hours. With automated tracking through LeadDyno’s API, they can easily track conversions and determine which affiliates are their high performers, allowing them to continue refining their marketing strategy. 

When it comes to handling affiliate payments, they can process bulk payouts quickly, sending payments to over a thousand affiliates in minutes. And because LeadDyno easily integrates with processing platforms like PayPal, they can count on their payment transactions to be secure and reliable every time.

When looking toward future growth, Lodgify is excited to take advantage of LeadDyno’s multiple affiliate dashboards feature that allows programs to tailor each dashboard to a specific category, language, or affiliate group. With this feature, Lodgify can adapt their messaging and content to each specific influencer group, easily addressing a wide range of needs.

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Without a platform like LeadDyno, tracking, managing, and paying affiliates at this scale would be nearly impossible. 

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