3 Ways to Use Zapier for Affiliate Marketing Automation

April 26, 2021
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Affiliate programs are quickly becoming the future of marketing. What is an affiliate program? It is an organized effort for pairing with influencers, bloggers, and other creatives who will promote your brand on popular online platforms.

In the modern marketing landscape, partnering with up-and-coming content creators is one of the most impactful ways to harness the power of social media. Creating your own affiliate program can provide your business with a fresh way to grow, but even the most efficient affiliate programs come with challenges.

Chances are, your schedule is already pretty full with the day-to-day task of running your business. While beneficial, maintaining an affiliate program will inevitably add more items to your to-do list.

Fortunately, tools like Zapier can make it easier to launch and maintain a successful affiliate program. Zapier is an online integration tool that automates specific tasks, which you would otherwise spend valuable time completing by hand.

Why Use Zapier for Automation?

Affiliate programs can add immense value to your brand and elevate your marketing strategy, but they can also burn through time and essential manpower. Starting an affiliate program involves multiple steps, including:

  • Recruiting potential brand partners
  • Onboarding new affiliates
  • Staying engaged with your affiliates
  • Monitoring your affiliate's impact
  • Paying your affiliates and rewarding success
  • Optimizing your marketing efforts

Clearly, maintaining an affiliate program isn't easy, but the benefits can be well worth it for your business. When it comes to running an affiliate program that saves time and earns money, maximizing your affiliate management software is key.

This is where Zapier comes in. With its powerful integration capabilities, Zapier can help business owners:

  • Connect with the most useful web apps
  • Optimize workflow
  • Automate tasks
  • Focus on the most important engagements
  • Enhance the efforts of an affiliate program

Especially when you master tips for maximizing your work, integrating with Zapier can give your affiliate program the boost it needs to grow your business.

How Does Zapier Optimize an Affiliate Program?

Once you launch your affiliate program, Zapier assists you no matter where you are in the process of building your team. By integrating with your existing affiliate marketing software and affiliate management software, the powerful automation software works by:

1. Triggering New Tasks

When integrated with the best affiliate marketing software, Zapier makes it simple to connect with exciting new leads and establish relationships with your affiliates. Using app integration, Zapier can launch actions during the following:

  • When a new lead is created. When your affiliate recruiting process is successful, you will want to keep track of your fresh leads. Ensure you never miss the opportunity to connect with a promising applicant by utilizing the new lead trigger on Zapier.
  • When a new affiliate is created. Once you've screened your applicants and selected the perfect new affiliate for your brand, the onboarding process can begin. Using the new affiliate trigger can help you keep track of essential activation details and expedite the process of creating magic with your new affiliate partnership.

2. Helping Complete Actions

By pairing with your affiliate management software, Zapier helps launch essential actions throughout the phases of your program, including:

  • Creating leads. As you connect with inspiring creators, keep track of all candidates using the 'create lead' action.
  • Creating affiliates. When you choose an affiliate that will best promote your brand, the 'create affiliate' action puts you on the fast track to completing all activation tasks.
  • Updating affiliates. Over time, you may need to update your affiliate's information or status with your brand. Zapier's 'update affiliate' action makes it easy.

3. Simplifying Searches

Whether you have a long roster of affiliates or a short lineup of rockstar partners, Zapier's search functions make it simple to find the information you're looking for. When integrated with affiliate management software, Zapier can help you:

  • Find leads by email
  • Find affiliates
  • Create leads by email
  • Create affiliates

Getting Started With Zapier and LeadDyno

Building a strong partnership with your affiliates can lead to better online engagement, higher conversion rates, and increased growth. This impactful partnership begins with another powerful pairing — LeadDyno and Zapier.

If you're looking to elevate your marketing efforts, using an affiliate software solution like LeadDyno is the perfect way to maximize your program. When you pair the functions of LeadDyno with the efficiency of Zapier, you will be well on your way to truly optimizing the workflow of your affiliate program.

Fortunately, LeadDyno's integration with Zapier gives you the power to launch your affiliate program, connect with inspiring affiliates, and keep track of partnerships more effectively.

Book a Demo

See how LeadDyno can take your affiliate marketing strategy to the next level. Let’s set up a 1:1 demo to get your questions answered.

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