Why You Should Use WooCommerce For Online Sales

Looking for a good E-Commerce CMS that will help boost your online sales? WooCommerce is the best option! [Read more…]

6 Tips to Successful Affiliate Recruiting

Successful Affiliate Recruiting

As the affiliate marketing landscape evolves, simply implementing an affiliate system for a successful program is not enough. [Read more…]

5 Affiliate Marketing Mistakes and How to Avoid Them

Affiliate Marketing Mistakes

The process of affiliate marketing can be quite overwhelming, particularly for “newbies”. You can easily get carried away with aspects such as choosing the right affiliate program or deciding on a more profitable niche. [Read more…]

How to Set Affiliate Commissions

Want to know the “going rate” for affiliate commissions in your industry? Here’s how to set affiliate commissions that are competitive and attractive.

We surveyed 210 of the top affiliate programs in e-commerce, across a range of 21 product categories. From clothing to jewelry to health products and beyond, we’ll discuss the specific commissions these merchants are offering to drive successful affiliate and influencer marketing programs.

But first, let me explain how these leading merchants decide what to offer their referral partners.

How to Set Your Affiliate Commission Rate

If you spend money with Google, or Facebook, or anyone else online, you should know how much you’re willing to spend to acquire a new customer.

The big sites, like Google and Facebook, make you buy traffic up front. This means that you pay for clicks without any guarantee that they will convert.

After the fact, these sites will show you your “cost per conversion.” (Facebook will do everything it can to show you cheerier – and meaningless – metrics such as costs per interaction or whatever. Don’t pay attention to those, it’s conversions that matter).

adwords cost per conversion

The ultimate conversion is a sale. And you should know how much you’re willing to pay for a new purchase. Remember, it goes beyond that single transaction. You now have a new customer, who you can sell more things to in the future, and get referrals from. So the value may extend beyond the profit margin on that first purchase.

Let’s say you believe a new customer is worth $20 to you. Great – this is what you can spend “per conversion” in any online campaign.

You may want to represent this as a percentage of the sale. If you have multiple items at different price points, you may instead be willing to spend 10% or 20% of the sale total to seal the deal.

I believe in extending this “revenue share” to affiliate partners. My thinking is that those who are able to bring us new customers are as valuable as our other marketing cogs – and they deserve a similar rate. Plus, I want to make my affiliate program more compelling than my competitors’. So I want to pay as much as I can to my affiliates.

What Others in Your Industry are Paying Today

Now, you take that number – either what you are paying today, or what you should be paying – and compare it to your competitors who are running successful affiliate programs.

A great way to do this is join an affiliate network as an affiliate and browse merchant offers to see what they are paying. This is exactly what I did with our E-Commerce Affiliate Network, the leading affiliate and influencer platform for online stores.

You can click here to join for free as an affiliate if you want to. But you don’t have to – I crunched the numbers for you below. Here are the average affiliate commissions that Top 10 merchants are paying in the following categories (displayed as percentages of the sale):

Product CategoryAffiliate Commissions (% of Sale)
Arts & Crafts12%
Beauty15-20%
Business20-25%
Clothing10-15%
Computers & Tech15-20%
Education20%
Family20-25%
Financial30-40%
Fitness10-20%
Food & Drink10-20%
Hair10%
Health20-30%+
Home10-20%
Jewelry15-30%
Paleo10%
Pets10-20%
General Products10-20%
Recreation10%
Services30%
SaaS20-30%
Adult10-15%+

Ready to launch your affiliate program? Get started with LeadDyno, the leading affiliate marketing platform.

how to set affiliate commissions

3 New Family Affiliate Programs (up to 20% Commission)

Here are 3 brand new affiliate programs for family products that just launched. Read on to learn how you can be the first to promote these:

  • Surname scrolls
  • Fitness clothing for moms & baby gear
  • Baby sleeping system

 

(And don’t forget you can browse more family affiliate programs right here, too).

[Read more…]

3 New Fitness Affiliate Programs (up to 40% Commission)

New Fitness Affiliate Programs: Here are 3 brand new affiliate programs for fitness products that just launched. Read on to learn how you can be the first to promote these:

 

  • Heat generating gear

  • Gym gear

  • For the love of tennis tees

 

(And don’t forget you can browse 50+ more fitness affiliate programs right here, too).

[Read more…]

4 New Trending Product Affiliate Programs (up to 50% Commission)

Trending Product Affiliate Programs: Here are 4 brand new affiliate programs for products that just launched. Read on to learn how you can be the first to promote these:

 

  • Trending products

  • The ultimate travel adapter

  • Liquid glass smartphone screen protection

  • Unique fire pits

 

(And don’t forget you can browse 250+ more product affiliate programs right here, too).

[Read more…]

3 New Life-Improving Health Affiliate Programs (up to 15% Commission)

New Life-Improving Health Affiliate Programs: Here are 3 brand new affiliate programs for health products that just launched. Read on to learn how you can be the first to promote these:

  • Nifty health products for seniors

  • Coffee to boost your performance

  • Herbal remedies to everyday health problems

(And don’t forget you can browse 100+ more health affiliate programs right here, too).

[Read more…]

4 Successful Affiliate Sites and What You Can Learn From Them

Successful Affiliate Sites

According to a report, 16% of US e-commerce orders were referred by affiliate marketing websites. [Read more…]

5 Reasons to Kickstart an Affiliate Marketing Program

Today, everyone knows how difficult it has become to start a new business venture. Generating sufficient capital, working over product development and recruiting the best team to manage the operations almost seems like a dream—one that’s extremely hard to achieve. [Read more…]