Affiliate marketing is an essential cog in your marketing wheel these days. As you probably know, pay-per-click and pay-per-impression advertising - like Google Adwords and Facebook - are getting more expensive all the time.
While we invest heavily in Google Adwords ourselves here at LeadDyno, I can tell you that our click costs are constantly creeping up. Which means that next month, I know we'll have to pay a little bit more to get the same results.
Our affiliate program, on the other hand, is always profitable... because we pay our affiliates a commission based on the sales they bring us. Until they sell something, we don't have to pay them anything.
Affiliate marketing is also more scalable than pay-per-click (PPC) marketing. While there are a fixed number of relevant keywords that we (and you) can bid on and make money, there's basically an unlimited amount of product that you can sell with affiliate partners.
As you probably know by now, most affiliate tracking software is pretty complex to get setup!
You won't have any setup issues with LeadDyno. We designed it to be really easy to integrate with your website.
Many of our E-Commerce integrations are "one-click." For example, if you're a Shopify store owner
, you simply enter the URL of your store, give LeadDyno permission to connect with it, and you're done.
You simply do this once, and you're ready to start rolling out links and marketing materials to your affiliates!
We also provide complimentary setup help. We're available to assist five days per week via phone, six days per week via live chat, and seven days per week via email.
New prospective users often ask me how easy it is for their affiliate to share their link. It's "stupid simple." Here's how it works...
When your affiliates sign up with you, they'll automatically receive an email from you welcoming them to your affiliate program.
This email will contain their unique referral link. It will also contain a "one-click" login link to their Affiliate Dashboard
The Affiliate Dashboard is where your affiliate can share their link via email and social media with a single click. For example, when they click the Facebook button, they'll automatically be forwarded over to Facebook, with a new post pre-populated, and their affiliate link already embedded!
They can add a personal note or recommendation if they'd like - or they can simply click "Post" to get the message up on their Wall immediately.
This "convenience factor" is huge. Affiliates are able to share their link early and often with their friends and colleagues. It really couldn't be any easier.
The Affiliate Dashboard is also where they can grab marketing materials like banner ads for their website or blog. The banners will already have their affiliate link embedded.
So, your affiliate can simply copy the HTML and paste it to their site - or they can have their web developer do this for them.
One of the classic criticisms of affiliate marketing is the "black box" nature of it. Traditionally, if you're an affiliate, you receive a link that you are supposed to use to send traffic to someone's website.
So you send visitors their way, and you "hope" that you're getting credit for everything!
But you really have no way to know...
Many affiliate programs that I participate in only send me a sales report quarterly. I usually don't even get a traffic report.
This makes it difficult for me (as an affiliate) to promote their product... because I don't know what's working. I'm a creative marketer, so I always like to try different things. But without an affiliate traffic report delivered to me, I have no idea what's working... or what's not working.
In a perfect world, every affiliate manager would run LeadDyno! As an affiliate with access to LeadDyno's "critically acclaimed" Affiliate Dashboard, I can get my traffic and sales reports in real-time.
If I send a click to someone's website, I'll get to see that immediately. That level of transparency alone is very motivating. I can also see my affiliate commissions as they accrue - giving me confidence that I'm going to get paid by the site owner.
And I'll get paid in timely fashion - thanks to LeadDyno's one-click affiliate payout screen that goes directly to PayPal!
I never really knew how Google Adwords was working for me until I began tracking conversions with LeadDyno.
While I always used the conversion tracking pixel that Google provides, I always found it to be imperfect. That's because I want to measure specific $$$ amounts and sales... while Google is only able to tell me if someone made it to a certain page. Like a sign up, or "thank you" page.
That's a good start - but I need more!
Specifically, I need to know what somebody bought and/or signed up for... how much they purchased... and how long they stayed with us afterwards.
This is easy to do with LeadDyno. All you need to do is create a new marketing campaign tracking link - as use this link as the Target URL
Or, if you're advertising on Facebook, just make sure the link that you provide Facebook with is a campaign tracking link from LeadDyno. Don't just give Facebook the link to your homepage - give them this link instead.
It's pretty much the same thing as using an affiliate link to track the effectiveness of a specific marketing campaign. Because LeadDyno is already plugged into your website - and most importantly, your E-Commerce provider - you'll have visibility into the entire sales funnel that was generated as a result of each specific advertising campaign you are tracking.
I've been doing online marketing for the past decade, and I can tell you this is huge. It allows me to test campaigns quickly and easily. I'm able to let our winners run, and cut our losers short.