How To Set Up A WooCommerce Affiliate Program: An A-Z Guide

woocommerce affiliate system

An increasing number of online businesses have started adopting affiliate marketers since the pandemic began in late 2019. In a shift toward a more digital world, more people rely on affiliates to guide them toward products. According to Awin’s 2020 review report, 20% of shoppers bought new brands through affiliate links. By April 2020, the number of shoppers surged to 37% — and has remained above 30% since then. These statistics clarify that affiliate marketing is no longer an option — it’s a must. Adding an affiliate program to your eCommerce store will help you stay ahead of the curve. In addition, a solid affiliate program will incentivize your fans, customers, and sites to promote your products by giving them a small commission on each sale. Read on to learn more about how you can set up and manage a WooCommerce affiliate program for your WooCommerce store.

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How to Set Up a WooCommerce Affiliate Program

1) Research and Choose a WordPress or WooCommerce Affiliate Program Plugin

WooCommerce doesn’t have a built-in affiliate management platform, so you need to find a good WordPress affiliate plugin to set up your system.

Luckily, there are many WordPress and WooCommerce affiliate system plugins from which to choose. A great example is LeadDyno’s WooCommerce Affiliate Plugin — it lets you track purchases from your WooCommerce store, automate your marketing, and more. Intuitive, powerful, and flexible, LeadDyno’s plugin allows you to set up your affiliate system on WooCommerce in just a few minutes. Once the LeadDyno app is integrated with your store, it will start tracking all of your leads, sales, and visitors, making it easier than ever to reward affiliates who successfully refer new customers. 

2) Install Your Plugin

There are three main ways to install WordPress and WooCommerce plugins:

Go to’s plugins search and type in “WooCommerce affiliate.” There are many different WooCommerce affiliate plugins that you can install onto your WooCommerce store. Click on a plugin of your choice and click the blue “Download” button. 

WordPress will install the plugin for you. To use the plugin, go to your WordPress admin area and press the blue “Activate” button next to your plugin.

2. Install Your Plugin Through the WordPress Admin Plugin Upload

Some plugins — including paid WordPress plugins — aren’t available on’s plugins search. 

If you want to install these plugins, you must download the plugin as a zip file from the source. Then, go to your WordPress admin area and go to “Plugins > Add New.” Next, click on the “Upload Plugin” button at the top of the page to upload the zip file.

3. Install Your Plugin Through Another Site

Some other plugins that can’t be found through WordPress plugin search, like LeadDyno’s WooCommerce Affiliate Plugin, must be installed through a website.

To install these plugins, you’ll have to go to the plugin’s website and follow the installation steps. Most of the time, it’s straightforward to install these plugins. For example, to install LeadDyno’s WooCommerce Affiliate Plugin, all you have to do is connect your WordPress website to LeadDyno and go to your LeadDyno Dashboard. Go to “Apps > + App Store > Add WooCommerce.” 


After that, add your WooCommerce consumer secret, WooCommerce consumer key, and WooCommerce website URL. You can generate your WooCommerce consumer secret and key by following these steps.

3) Establish Your WooCommerce Affiliate Program Goals

Your affiliate program will only be successful if you’ve set concrete goals like all marketing programs.

Ask yourself the following questions to establish firm affiliate program goals:

  • What kind of audience do you want to reach?
  • What types of affiliates will help you attract the kinds of customers you want?
  • How much revenue would you like your affiliate to bring in per month, quarter, or year?
  • What would you like the average order value (AOV) for your affiliates?
  • How often do you want customers who use affiliate links to make purchases?
  • How many impressions, leads, and clicks do you want for a specific period?
  • How many unique affiliate sales do you want to complete within a specific period?

4) Define Your Affiliate Audience

Once you have a general idea of who you’re targeting and what kind of affiliates you want, start creating customer and affiliate profiles using key demographic information from Google Analytics. These fictionalized personas or characters represent different segments of your customer and follower base and will help you to understand better how potential customers, and affiliates think and behave.

Besides age, gender, and geographic location, your persona profiles should also have realistic details such as:

  • Career titles and paths
  • Fictional names
  • Degrees
  • Family structures
  • Interests

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5) Plan and Create Assets

The next step is to plan and create marketing assets for affiliates. Giving affiliates ready-made marketing materials that they can use straight out of the box will gain more control over your branding and what’s being shared.

The kind of assets you need to create depends on your industry. However, most eCommerce stores will need to plan and create the following marketing assets:

  1. Image banners: These are static image files designed to show your brand. These banners consist of a logo, text, and image. Images should be clear, crisp, and relevant to your industry, and the text should be concise and easy to read. You should also include a strong call to action (CTA) such as “Shop Now” or “Join today” in your text.
  2. Promotional videos: Make short clips about your products that your affiliates can use in their videos. 
  3. Social media posts: Give your affiliates ready-made social media posts to ensure they’re using the right hashtags, links, and keywords.

6) Draft an Outreach Plan to Find Quality Affiliates

After you’ve prepped your marketing assets, it’s time to draft an outreach plan to recruit affiliates.

Go back to step three and ask more specific questions about what you want in your affiliates and the quality of your affiliates, such as:

  • Are your affiliates trustworthy? Do they follow the rules?
  • Are your affiliates committed to active marketing?
  • Do your affiliates actually like your service or product? If they don’t, their lack of enthusiasm will show.

When reaching out to potential partners, you also need to mention the top things affiliates look for before joining a program. These include clear policies, brand awareness, merchant reputation, and high commission rates and incentives.

7) Launch and Optimize Your Program

Finally, it’s time to launch and optimize your affiliate program. First, make sure you’re developing a program that affiliates in your industry want to participate in. Here are some essential topics that you should consider while optimizing your affiliate program:

  • How are your competitors doing? Next, pick three to six competitors and join their affiliate networks. This will give you ideas for running your own affiliate program.
  • What are your commission rates going to be? Think about what commission levels you should use for your business. Offering higher commission rates than your competitors can boost the growth of your affiliate system. However, you also need to consider your margins and expenses and leave room for other incentives.
  • What resources will you give your affiliates? You need to give your affiliates more information about your affiliate program after joining. Consider including brand information; a “Getting Started” guide, FAQs, and more. 
  • How will you track your affiliates? Links are standard, but codes can also double as coupons. We recommend giving affiliates both codes and links to track their referrals. 

Wrapping Up

Setting up a WooCommerce affiliate program is easier said than done, but it doesn’t have to be complicated. You have to take many steps before launching and optimizing your affiliate program. Following this guide can help you set up an affiliate system in WooCommerce. To learn more about creating a top-notch affiliate program, check out our Affiliate Program Setup Guide.

Start Your Affiliate Program Today

Everything to launch, manage, and grow your affiliate program

Easy tools to setup your affiliate program. Start your free trial today!

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