As the human brain is connected to the entire body, one can assume, allegorically, that Google is the central connection to everything and everyone in the virtual world. With all our homepages dominated by Google, it is essential that all the content we publish and promote be in accordance with the requirements of the Google Adwords campaign.
Here are a few pointers to keep in mind.
The Right Keywords and The Right Ad
One of the best ways to improve SEM (Search Engine Marketing) tactics is to be concise and specific in your ads. Make sure you analyze the goal of your ad, incorporate it through appropriate keywords, and refrain from posting misleading information. Prospective visitors will disregard your products and services instantly if they find that the ad is not in connection with what you are offering.
Mobile Optimization
Make sure that your ads are optimized with mobile friendly applications. Most of your consumers will use their smart phone devices for random browsing and if you have a call-to-action integrated within the ads, they are more likely to interact with you for products and services. Moreover, ensure that your landing page is also mobile-friendly, attributing to streamlined and flexible navigation.
Efficient Conversion Tracking
One of the best ways to analyze which keywords are generating maximum return on investment is to set up an efficient conversion tracking software alongside. Simply relying on the Google Adwords conversion tracking pixel will not give you a clear picture of the leads generated and conversions made. Consider the LeadDyno Tracking Campaign, where you’ll be able to account for each visitor, lead, and purchase that you receive as a result of each Google Ad. Furthermore, you can also specifically track who visited your site through the ad, and who purchased from you!
Whether you are an entrepreneur running an e-store, or simply looking for earning in this manner, it is essential to have a competent management team by your side. We suggest you consider starting this venture with our services at LeadDyno!
We provide clients with optimized means that allow efficient tracking of all leads, visitors, customers and payments. Moreover, we also provide an elaborate social media content sharing guide as well. Feel free to contact us for any questions that you may have and we will be happy to get you started on this ultimate marketing strategy!
