While organic search results are a vital source of traffic for running a successful affiliate marketing campaign, you (as an affiliate marketer) shouldn’t be over-reliant on them. Search engines are becoming smarter because of their algorithms, and you may never know when your SEO efforts may become outdated and you may start losing your traffic.
An important medium for selling affiliate products is the social media. There are currently 2.6 billion people active on the social media today, which is why you must be focused on leveraging it in order to gain more traffic for your website.
Here are some ways in which you can use social media to get more traffic and increase your sales:
Post High-Quality Content
As you may already be aware, affiliate marketing isn’t all about selling. It starts with creating high quality content to share with your audience and create a sense of trust amongst them. Once that happens, only then your recommendations are taken seriously. The same is the case for social media.
Start by sharing high quality content on your social media pages in order to establish your online presence.
The content being shared on the social media should be a bit different than the one that is being shared on your blogs. It is should be more engaging and entertaining. You could experiment with podcasts, videos or infographics to start with. The idea is to get your audience talking about a certain topic that is relevant to the products you are promoting.
Remember that people don’t come to social media to buy things; they come for networking and entertainment, so that must be your priority if you want to establish your presence. Only when you have a considerable following on social media, only then you must start sharing the links of your affiliate marketing products.
Choose the Right Network
Choosing the right social media is essential for succeeding in the social media arena. While Facebook, Twitter, and Google+ are the big leagues, it doesn’t mean that they will work for everyone and provide them with conversions.
Each site has its own distinct customer base, and is used for different purposes. Facebook is a platform which helps to connect with a diverse client base that is looking for some entertainment. Twitter is a place where people go to check out what’s trending and exploring the hottest topics in their area. LinkedIn is much more business-oriented and is a great place to connect with professionals in the same industry.
The social media network you choose mainly depends on the type of product or service you are promoting, so pick the networks that are most likely going to have your target audience.
Engagement with the Customer
Social media is all about engagement. Just by creating and sharing content on the social media will not be enough. Unless your audience is engaged with you, you won’t get your desired results.
Generally speaking, most social media users love pages and accounts that are active and connecting with them on a one-to-one basis. Therefore, you will have to regularly communicate as well as interact with your audience on a personal level.
It may be a slow and arduous process, but if you are able to pull it off, you will soon start having a lot of traffic from social media as well.
LeadDyno is an affiliate marketing network that designs affiliate tracking solutions for the online business community. We have developed several affiliate marketing tools that provide merchants and their affiliates with plenty of useful features and tools to get the most from their affiliate marketing campaigns.
To learn more about us and our affiliate tracking software, call 1-888-340-6425 or email at firstname.lastname@example.org.