Social proof — a psychological phenomenon that you probably have experienced yourself. Robert Cialdini first coined the term in his work “Influence: The Psychology of Persuasion.” Social proof occurs when individuals subconsciously observe the actions of others to determine their own behavior. For example, if you’re trying to decide on a restaurant for dinner, it’s […]
With affiliate marketing growing popular in the US, it’s estimated that businesses will spend up to $6.8 billion by the year 2020. Affiliate marketing is an easy way to market brands and promote products/ services.
How do you optimize your current conversion strategy to maximize the quality and lead volume? What kind of experience do you deliver when someone visits your webpage? And what is your plan to convert visitors into leads?
Welcome! The penny has dropped and you’ve realized that you need to get on with this thing called influencer marketing – whatever the heck this millennial marketing fad is. So, you’re here hoping to make sense of what influencer marketing is without being overwhelmed with detailed nonsense. But before we get your brain electricity firing, […]