How and Why Does Referral Marketing Work?

Why Referral Marketing

What is referral marketing? Referral marketing is a marketing strategy that gets your customers involved in spreading the word about your business. Instead of creating ads or social media campaigns, your customers act as affiliates for your brand.  As affiliates, your current customers promote your products or services, bringing you more traffic and more leads […]

What’s the Difference Between Referral and Affiliate Programs?

Affiliate vs. Referral Program

Two popular promotional tactics that businesses use to market themselves are referral programs and affiliate programs. Knowing their pros and cons and how they differ can help you make the right choice for your company. What Is Referral Marketing? A referral program relies on your existing customers, who refer your products or services to their […]

How to Run Your First Referral Program in 10 Steps

Run a referral program

How do consumers research potential purchases in your industry? Most people search the web for reviews, recommendations, and price comparisons before they buy. Those searches will bring them to blogs and video clips that are supported by affiliate income. If you want your brand mentioned in the content they encounter, you’ll need to learn how […]