Why and How Should Influencers Cultivate Authenticity?

Authentic Influencer Marketing

If you’re in a consumer-facing industry, you already know that building relationships with customers can be challenging. Unfortunately, many customers can be suspicious of advertisements. In fact, around 96% of consumers tend to┬ádistrust brands and ads. Modern consumers may be especially wary of anything that makes them feel lied to or manipulated. That’s one of […]