A Social Proof Crash Course: Why It Works & How To Get It

social proof crash course

Social proof — a psychological phenomenon that you probably have experienced yourself. Robert Cialdini first coined the term in his work “Influence: The Psychology of Persuasion.” Social proof occurs when individuals subconsciously observe the actions of others to determine their own behavior. For example, if you’re trying to decide on a restaurant for dinner, it’s […]

How an Affiliate Program Generates Brand Awareness

Brand Awareness with Affiliates

There’s no doubt that marketing strategies have continued to evolve over the years. In fact, 77% of companies recently reported that they had developed a content marketing strategy to meet modern demand. The days of paid search engine ads are beginning to fade away in favor of creating and sharing original online content. And, by far, affiliate […]