7 Secrets to Create Affiliate Banners That Drive Conversions

Banners that drive conversions

Affiliate marketing is all about placing your brand in front of the right audience to drive more conversions. This can only be done with up-to-date promotional methods and affiliate program strategy ideas. Some common techniques, like newsletters and email marketing, usually don’t come out helpful in attracting the audience’s attention. So, if you are tired of […]

How To Use Coupons To Grow Your Affiliate Program

how to use coupons to grow your affiliate program

Even though the days of coupon-cutting may be over, many people still depend on deals to save money when they make a purchase. One study from Blackhawk Network showed that 80% of shoppers are willing to go out of their way for a good deal. Coupons are a great way for marketers to generate excitement around their […]

Getting Started with B2B Affiliate Marketing: A Guide to Help You Bolster Traffic and Increase Sales in the New Year

“Affiliate marketing only works for B2C companies; it would never work for B2B!” “I’ll never make money with affiliate marketing for my B2B business!” These are misconceptions echoing throughout the B2B community. But affiliate marketing isn’t limited to the B2C realm. Start your B2B affiliate marketing program, and you’ll generate new leads, more sales, establish brand dominance in your […]

A Guide to Calculating and Optimizing Your Affiliate Marketing Conversion Rates

A Guide to Calculating and Optimizing Your Affiliate Marketing Conversion Rates

In our empirical world, data tracks our lives every day. Our phones track our time spent using certain applications, our Fitbits track our exercise routines, and our credit cards track our spending habits. In the business world, we track ROI (return on investment), net promoter scores, profit, gross margin, and most especially conversion rates, among other metrics. And for […]

3 Reasons Why You Should Consider Increasing Your Affiliate Commission Rates

increase your affiliate commission rates

Setting the ideal commission rate is a balancing act between what rates attract the best affiliates and what rates are most affordable for your business. Overpaying can drain your affiliate marketing budget, but underpaying may repel your affiliates and encourage them to look elsewhere for higher-paying affiliate programs.  If you’re struggling to attract and retain affiliates […]

10 Ways to Engage Dormant Affiliates

how to engage dormant affiliates

Recruiting your affiliates is the first step to building a successful affiliate program. You’ve already put in the time to initially recruit, onboard, and engage your affiliates, but the work doesn’t stop here. Keeping your current affiliates engaged and reengaging inactive affiliates can be an exhausting process. Sometimes inactivity among affiliates is inevitable no matter how hard […]

The Difference Between Influencers & Affiliates – 3 Points

Affiliates vs. Influencers

With the expansion of social media, influencer marketing has also grown. People turn to their favorite Instagram and Tiktok content creators for recommendations on their next purchase.  Businesses have also noticed this shift. Today, many brands have influencer marketing campaigns that target different social media platforms, from Facebook to YouTube. According to a report released […]

Powerful Affiliate Incentives: The Ultimate Guide

Affiliate Incentives

Affiliates can help you reach a wider audience and lend their trustworthy voices to your brand to bring you more customers and sales. But how do you make sure they keep their energy up and work harder at referrals to increase your sales constantly? Using affiliate incentives to deliberately reward your high-performing affiliates — whether with […]

How To Find Affiliates To Grow Your Fashion Brand

affiliates to grow your fashion brand

The fashion industry is massive. According to eMarketer, sales are expected to reach over $437 billion in 2021 and nearly $495 billion by 2023. Although there are plenty of opportunities for fashion brands (such as yourself) to find success, you also face a lot of competition. A solid marketing strategy can help you stand out from […]

How To Boost Product Launches With Affiliates

How To Boost Product Launches With Affiliates Whether you’re a famous brand or an up-and-coming company, launching a new product or service is both exciting and stressful. After all, the potential failure rate is quite high: Up to 95% of 30,000 products launched each year fail.  Your marketing strategy is key to a successful product […]

Your Guide to Creating Affiliate Forum to Engage Affiliates

Guide to creating your own forum for engaging with affiliates

Affiliate engagement is important to the long-term success of your program and business, but many companies still find themselves “out-of-touch” with their affiliates. Remember that your relationships with them are different from your relationships with employees and customers. It’s easy to lose sight of your affiliates while focusing on other areas and people. Creating a […]