10 Cost-Saving Tactics for Your Affiliate Marketing Strategy
Use these 10 money-saving tactics to boost your affiliate marketing strategy and up-level your business!
10 Ways to Engage Dormant Affiliates
Recruiting your affiliates is the first step to building a successful affiliate program. You’ve already put in the time to initially recruit, onboard, and engage your affiliates, but the work doesn’t stop here. Keeping your current affiliates engaged and reengaging inactive affiliates can be an exhausting process. Sometimes inactivity among affiliates is inevitable no matter how hard […]
Shopify Affiliate Tracking 101 | Affiliate Management Guide
While the pandemic disturbed many traditional business practices, it created a dependence on e-commerce during worldwide quarantines and lockdowns. This introduced some new trends among shoppers — and with it, revealed the importance of affiliate marketers for businesses According to the affiliate marketing report published by Awin, shoppers are now relying on affiliates to learn about […]
How To Boost Product Launches With Affiliates
How To Boost Product Launches With Affiliates Whether you’re a famous brand or an up-and-coming company, launching a new product or service is both exciting and stressful. After all, the potential failure rate is quite high: Up to 95% of 30,000 products launched each year fail. Your marketing strategy is key to a successful product […]
Your Guide to Creating Affiliate Forum to Engage Affiliates
Affiliate engagement is important to the long-term success of your program and business, but many companies still find themselves “out-of-touch” with their affiliates. Remember that your relationships with them are different from your relationships with employees and customers. It’s easy to lose sight of your affiliates while focusing on other areas and people. Creating a […]
How to Manage Risk in Affiliate Marketing
To build a strong affiliate program, it’s important to keep some factors in mind when approaching your prospective partners. If you don’t keep all potential jeopardies in mind, you could end up damaging your brand, profitability, and return on investment. To avoid any potential trouble, here are some of the most common problems that could […]
When Should You NOT Start an Affiliate Program?
Whether you’re a B2B or a B2C company, having an affiliate program is one of the most powerful and scalable marketing strategies you can implement to grow your business. It has numerous benefits, from creating and sustaining brand awareness to ultimately boosting your sales and generating more revenue. However, an affiliate program is not a […]
How To Survey Your Affiliates to Create a Better Affiliate Program
Using an affiliate program is a proven way to generate word of mouth and higher-quality leads. Affiliate marketing is a low-cost yet highly effective way for e-commerce and Software as a Service (SaaS) companies to generate brand awareness and attract new users to your platform. Your program is only as good as your affiliates. Facilitating […]
What Should You Include in Your Affiliate Program Terms and Conditions?
Implementing an affiliate program is a low-cost way to promote your business since your affiliate partners do much of the publicity for you. These programs help you and your partners get a stable lead-generation tool, and your affiliates get a commission (or other incentives). For these programs to work well for both parties, you need to […]
Your Guide to Successful Affiliate Onboarding
Congratulations — you’ve managed to recruit affiliates who complement your affiliate program. Now it’s time for affiliate onboarding so they can start promoting your products and services. Introducing new members to your affiliate program requires effective communication that starts the relationship on a positive note. An effective onboarding process goes a long way toward helping new […]
How and Why Give Away Free Products to Affiliates
Affiliate marketing has become one of the most valuable marketing tools available to brands. It’s remarkably effective at increasing brand awareness and sales. Another attractive feature of affiliate marketing is an affiliate’s commission is only paid when a sale is made. However, the standard commission an affiliate receives sometimes isn’t attractive enough to keep them […]
How to Decrease Your Affiliate Commission Rate and Still Keep Your Affiliates
It’s a tough sell, but sometimes there’s no other way. Between a reeling economy, increasing expenses, and emerging competitors, there is often inadequate profit derived from making a sale. In cases like these where something has to give, decreasing your affiliate commission rate may be a necessary step in opening up additional margins for revenue. […]
