Essential Guide to Affiliate Program Management
After launching your affiliate program, it’s essential to take proactive steps towards growing and managing your program. Active program management requires recruiting affiliates, engaging your affiliates, enforcing your plan rules, keeping your program updated and fresh, and paying affiliates for their efforts. The following article will provide an overview of the following areas to consider […]
Google won’t penalize affiliate links. Here’s why.
To penalize or not to penalize, that was the question Google asked and answered recently. It was common knowledge among affiliate circles that Google punished affiliate sites with excessive paid links. However, this year, Google’s Search Advocate John Mueller dismissed this as a mere myth stating that websites won’t receive a manual penalty for using […]
The Essential Guide to Affiliate Recruitment
Finding affiliates is one of the most challenging parts of running your affiliate program. The following affiliate recruitment guide will help you better understand the many types of affiliates and how to recruit them. However, recruitment isn’t a one-time effort. It should be part of your ongoing affiliate marketing strategy. With vision and hard work, […]
10 Cost-Saving Tactics for Your Affiliate Marketing Strategy
Use these 10 money-saving tactics to boost your affiliate marketing strategy and up-level your business!
10 Ways to Engage Dormant Affiliates
Recruiting your affiliates is the first step to building a successful affiliate program. You’ve already put in the time to initially recruit, onboard, and engage your affiliates, but the work doesn’t stop here. Keeping your current affiliates engaged and reengaging inactive affiliates can be an exhausting process. Sometimes inactivity among affiliates is inevitable no matter how hard […]
Shopify Affiliate Tracking 101 | Affiliate Management Guide
While the pandemic disturbed many traditional business practices, it created a dependence on e-commerce during worldwide quarantines and lockdowns. This introduced some new trends among shoppers — and with it, revealed the importance of affiliate marketers for businesses According to the affiliate marketing report published by Awin, shoppers are now relying on affiliates to learn about […]
How To Boost Product Launches With Affiliates
How To Boost Product Launches With Affiliates Whether you’re a famous brand or an up-and-coming company, launching a new product or service is both exciting and stressful. After all, the potential failure rate is quite high: Up to 95% of 30,000 products launched each year fail. Your marketing strategy is key to a successful product […]
Your Guide to Creating Affiliate Forum to Engage Affiliates
Affiliate engagement is important to the long-term success of your program and business, but many companies still find themselves “out-of-touch” with their affiliates. Remember that your relationships with them are different from your relationships with employees and customers. It’s easy to lose sight of your affiliates while focusing on other areas and people. Creating a […]
How to Manage Risk in Affiliate Marketing
To build a strong affiliate program, it’s important to keep some factors in mind when approaching your prospective partners. If you don’t keep all potential jeopardies in mind, you could end up damaging your brand, profitability, and return on investment. To avoid any potential trouble, here are some of the most common problems that could […]
When Should You NOT Start an Affiliate Program?
Whether you’re a B2B or a B2C company, having an affiliate program is one of the most powerful and scalable marketing strategies you can implement to grow your business. It has numerous benefits, from creating and sustaining brand awareness to ultimately boosting your sales and generating more revenue. However, an affiliate program is not a […]
How To Survey Your Affiliates to Create a Better Affiliate Program
Using an affiliate program is a proven way to generate word of mouth and higher-quality leads. Affiliate marketing is a low-cost yet highly effective way for e-commerce and Software as a Service (SaaS) companies to generate brand awareness and attract new users to your platform. Your program is only as good as your affiliates. Facilitating […]
What Should You Include in Your Affiliate Program Terms and Conditions?
Implementing an affiliate program is a low-cost way to promote your business since your affiliate partners do much of the publicity for you. These programs help you and your partners get a stable lead-generation tool, and your affiliates get a commission (or other incentives). For these programs to work well for both parties, you need to […]