The Essential Guide to Affiliate Recruitment

Finding affiliates is one of the most challenging parts of running your affiliate program. The following affiliate recruitment guide will help you better understand the many types of affiliates and how to recruit them. However, recruitment isn’t a one-time effort. It should be part of your ongoing affiliate marketing strategy. With vision and hard work, […]

10 Ways to Engage Dormant Affiliates

how to engage dormant affiliates

Recruiting your affiliates is the first step to building a successful affiliate program. You’ve already put in the time to initially recruit, onboard, and engage your affiliates, but the work doesn’t stop here. Keeping your current affiliates engaged and reengaging inactive affiliates can be an exhausting process. Sometimes inactivity among affiliates is inevitable no matter how hard […]

Shopify Affiliate Tracking 101 | Affiliate Management Guide

Shopify Affiliate Tracking

While the pandemic disturbed many traditional business practices, it created a dependence on e-commerce during worldwide quarantines and lockdowns. This introduced some new trends among shoppers — and with it, revealed the importance of affiliate marketers for businesses According to the affiliate marketing report published by Awin, shoppers are now relying on affiliates to learn about […]

How To Boost Product Launches With Affiliates

How To Boost Product Launches With Affiliates Whether you’re a famous brand or an up-and-coming company, launching a new product or service is both exciting and stressful. After all, the potential failure rate is quite high: Up to 95% of 30,000 products launched each year fail.  Your marketing strategy is key to a successful product […]

Your Guide to Creating Affiliate Forum to Engage Affiliates

Guide to creating your own forum for engaging with affiliates

Affiliate engagement is important to the long-term success of your program and business, but many companies still find themselves “out-of-touch” with their affiliates. Remember that your relationships with them are different from your relationships with employees and customers. It’s easy to lose sight of your affiliates while focusing on other areas and people. Creating a […]

How to Manage Risk in Affiliate Marketing

Manage Risk in Affiliate Marketing

‌To build a strong affiliate program, it’s important to keep some factors in mind when approaching your prospective partners. If you don’t keep all potential jeopardies in mind, you could end up damaging your brand, profitability, and return on investment.‌ To avoid any potential trouble, here are some of the most common problems that could […]

When Should You NOT Start an Affiliate Program?

Whether you’re a B2B or a B2C company, having an affiliate program is one of the most powerful and scalable marketing strategies you can implement to grow your business. It has numerous benefits, from creating and sustaining brand awareness to ultimately boosting your sales and generating more revenue.‌ However, an affiliate program is not a […]

How To Survey Your Affiliates to Create a Better Affiliate Program

survey affiliates

Using an affiliate program is a proven way to generate word of mouth and higher-quality leads. Affiliate marketing is a low-cost yet highly effective way for e-commerce and Software as a Service (SaaS) companies to generate brand awareness and attract new users to your platform.  Your program is only as good as your affiliates. Facilitating […]

What Should You Include in Your Affiliate Program Terms and Conditions?

Affiliate Program Terms and Conditions

Implementing an affiliate program is a low-cost way to promote your business since your affiliate partners do much of the publicity for you. These programs help you and your partners get a stable lead-generation tool, and your affiliates get a commission (or other incentives). For these programs to work well for both parties, you need to […]

Your Guide to Successful Affiliate Onboarding

Affiliate onboarding tips

Congratulations — you’ve managed to recruit affiliates who complement your affiliate program. Now it’s time for affiliate onboarding so they can start promoting your products and services.  Introducing new members to your affiliate program requires effective communication that starts the relationship on a positive note. An effective onboarding process goes a long way toward helping new […]

How and Why Give Away Free Products to Affiliates

affiliate free gifts giveaways

Affiliate marketing has become one of the most valuable marketing tools available to brands. It’s remarkably effective at increasing brand awareness and sales. Another attractive feature of affiliate marketing is an affiliate’s commission is only paid when a sale is made. However, the standard commission an affiliate receives sometimes isn’t attractive enough to keep them […]