With numerous forms of communication, few are more powerful than, or as impactful as newsletter marketing. When it comes to affiliate newsletters, marketers have a major role to play in delivering your message to your panel of affiliates. Continue reading
Our own popular affiliate program just got a boost with a new partner-friendly feature. I’ll share the specifics with you in a minute. In this update, we’ll discuss the ways we can partner together – such as:
- Our own affiliate program, which pays generous 20% (recurring!) commissions,
- A new agency-friendly setup (for our partners with multiple clients),
- How you can find 2,442 affiliate programs to promote as an influencer, and
- How you can recruit affiliates and influencers from our own affiliate and influencer network.
“A plan is only as good as those who see it through.”
Your influencer marketing affair doesn’t begin until you hook up with an influencer. Listen, dating and hooking up with influencers pretty much feels like the same thing.
Dating comes with its own drama and fears. Fear of rejection. Fear of hooking up with the wrong person. Fear of being messed with. Same with approaching an influencer.
But let’s at least get you that first decent date with an influencer that ticks all the right boxes and we’ll take things from there.
FYI, this is our final post on our 3-part influencer marketing series. Incase you’re lost and missed the others, check out:
So let’s cut to the chase and get you hooked up.
1. First, Look The Part
Look, you can’t be serious if you’re thinking of getting into the influencer marketing scene yet you look like a mess.
I still don’t understand why we as humans hunt for fancy matches out of our league. Don’t get me wrong, I’m not saying you shouldn’t do it – I’m saying you need to match up.
Just as with any first engagement, first impressions will make or break your plans. The influencer marketing universe is ruled by the currency of attention. How do you plan to grab the attention of potential influencer partners if your presentation is unexciting?
Influencers have a reputation to maintain so do you think they will enthusiastically hook up with a brand that looks dodge? Remember this is a two-way street and your potential influencer partners need to be turned on too.
Turn Influencers On
Whip on a hot outfit. Spray your best perfume. Flaunt all your best features.
Ok, I got carried away. But the principle still applies.
As far as it goes for influencers, your presentation needs to be on fleek. Sexy social media profiles. Sexy website. Goodness, can you at the very least have decent products or services that influencers would actually want to promote. In other words, make it easy for potential influencers to want to promote you. Refrain from creating barriers and making it difficult for them. Give them something to work with.
You know how I always prefer the easy way – anything that will get the job done with less stress. If you’re a LeadDyno customer, you’ll be able to offer your influencers with neat marketing material – all automated.
2. Be Personal
This one reminds me of The Bachelor series. You know those group dates? No One feels special until they have one-on-one time with the bachelor. As far as the group date situation goes, everyone pretty much feels like an unimportant pigeon in a flock.
Ok, so back to influencers.
You really don’t want to be sending impersonal messages to a group of influencers just because it saves you time. Forget it, especially if you want to build a healthy relationship.
By personal, I’m not just talking about mentioning their name. Gosh, sorry to burst your bubble of laziness but you’re going to have to put in a little more effort.
Get to Know Them First
Do your homework – aka stalk them online. Hey, you gotta do what you gotta do. Find out what they’re all about. Their style. What their interests are. What brands have they previously worked with?
This process also helps you filter out non-suitable matches. You obviously want to work with an influencer that is an ideal match for your brand.
All this information you have about your influencer prospects will give you something to work with in your first pitch to them. For example, if you discover that they love chocolate and your t-shirt company has a collection of statement tees for chocolate enthusiasts, you could include the following in your customized pitch:
“I loved your post the other day – OMG that chocolate pic got me drooling. In the name of chocolate, I’d love to send you this tee – made for choc lovers like you.”
Make them feel special.
3. Give Them an Enticing Offer
Again, please don’t make it easy for them to turn you down. Rejection is not nice. So dangle only juicy carrots.
What kind of juicy carrots do you offer influencers?
Who doesn’t like freebies? This is one of the most easy and common ways influencers are compensated. You’re usually giving them a free sample of your product and service. But can you at least make sure you offer them something that they need or would be interested in. Like it would be useless to offer free toys to an influencer that is nowhere near parenthood. Got it?
Offering influencers compensation by commission can be really attractive especially if there is good sale potential. If this option floats your boat, sign up for an affiliate program with LeadDyno – you’ll have the whole system setup for you and your influencers. All automated. They’ll be able to sign up, setup their custom links and track sales performance of sales through their channel.
So in your pitch, you’ll link to your sexy LeadDyno affiliate sign up page. Neat stuff right?
With some influencers, all they care about is cash in the bank. Initiating a cash offer may be tricky – you’re kind of at the mercy of their demands here. Ask them about their rates and negotiate from there.
Important Consideration: Communicate Your Expectations
This is the most critical part of your approach to influencers.
Let them know what your goals are for your marketing campaign and how you would like to engage them to help you.
It is important to be clear and on the same page here. The last thing you want is mismatched expectations.
You know you’ll run into problems when one partner says you’re just friends and the other thinks you’re in a full relationship. Not cool.
Be clear on the give and take exchange. Never assume.
Don’t go and harass them with your demands now – courteous communication never hurt anyone.
All excited and ready for that hook up now?
Look good, be personal and give them a sweet offer.
This concludes our 3-part series on influencer marketing. See how uncomplicated influencer marketing can be for you, especially when you take advantage of the tools that come with LeadDyno’s affiliate marketing packages. They help make it all simple and easy for you.
Go on and get your butt into the influencer marketing scene. Attending a LeadDyno demo is a great place to start – sign up for a session this week or next week right here.
Instagram is a unique social media platform. Interestingly enough, when people think of marketing on Instagram, they don’t think ads, they think influencers.
It’s clear that marketing on Instagram is a different beast but exactly how much different is it and how can affiliate marketers benefit from it? Let’s find out! Continue reading
Why are your brain cells exploding? Because apparently influencer marketing is a thing and you don’t want to be left behind. Yeah, you may be suffering from FOMO.
So how do you find influencers that’ll make your business famous? Good question.
Hang On, Who Exactly Are You Looking For?
Okay, so getting the Kardashians to promote your business may be out of your league unless you have a few million dollars hanging around. Errrm. Yeah, didn’t think so.
So let’s stay in your lane and find b-list influencers. These rock stars are easy to approach and won’t cost you your organs. Thank goodness. Continue reading
The first rule of affiliate marketing is to make the purchase process as user-friendly as possible. The proliferation of the online retail industry created a ripple-effect in several other related ones, most notably the online payment industry. Continue reading
Do you feel like you’re not getting the most out of your affiliate partners? Before starting your search for new ones to work with, think about this; when was the last time you went beyond basic work practices and actually motivated your affiliates? You might come to a rather interesting answer. Continue reading
So you need to know how to find affiliates. You’ve already created an affiliate program for your online store in hope of generating more sales. This low-cost method will increase your sales and marketing reach – but only if it’s functional and if you have active affiliates, right?
I’m sure you’ve spent a lot of time and resources putting together your affiliate program. And now you need to see the results coming in. An affiliate program on its own won’t get you sales, instead, it’s affiliates that you really need. Continue reading