What is hot and happening? Greater move toward mobiles
In the US alone, there was a recorded 50% increase in mobile purchases. Therefore, the focus is not shifting to customizing pages for mobile phones. There are now a greater number of affiliate marketing programs that are managed strategically so that they operable on cell phones.As an affiliate marketeer, you need to come up with innovate ways to engage customers through different technologies.
Leverage best technology
Due to advances in technology, affiliate marketers need to come up with fresh ideas to make the best out of new devices and reach a global audience.
Several affiliate networks are now making use of new devices to build up and customize their promotional systems. The good news is that you need not start from scratch whenever new technology arrives. All you need to do is customize your network for existing technology. Weigh the pros and cons of using new technology.
Increased transparency
The affiliate marketing industry continues to evolve to greater heights as information technology advances and customer preferences continue to change.
Markets continue to expand globally and new markets keep emerging. Since the industry keeps changing, there are new rules and regulations for affiliate marketers to comply with.
This is also due to the fact that several high-profile advertisers refused to uncover paid advertisements. Companies are under greater scrutiny to keep customer data confidential and comply with rules and regulations.
More than just display
Affiliate marketing would move beyond mobile advertising to voice, video and other upcoming technologies so affiliate marketeers need to gear up.
According to Business Insider, video technology could represent 82% of the internet traffic by 2021. Therefore, affiliate marketer need to keep testing new devices and how sound or videos would impact their business. Remain on track with where your best traffic is coming from and how your customers would like to take content.
Niche markets
Affiliate marketing today is not about all eggs in one basket anymore. Previously, affiliate networks offered traffics to thousands of websites but times have changed greatly.
Marketers are now moving toward niches. You don’t just have to target the most popular niches. The key to promotion is skillful marketing strategy. To devise a strategy, focus on top influencers in the industry and start with them before expansion.
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