There is a common misconception about the difference between social sharing and content marketing. It’s understandable that to the untrained eye, they can seem quite similar but for those familiar with it as a strategy, are well versed in the intricacies that set them apart.
For those in the dark about what social sharing is a very simple format to understand. It simply means sharing content from a website on a social media site or application. This also includes sending various multimedia files such as videos and photos as well as product recommendation and website links to other social network platforms.
What does social sharing do for you?
Social media sharing has its share of benefits. Pun intended. Many businesses use it to build their brand image and reach out to larger audiences. It’s the easiest and cheapest way to get the most out of your online marketing efforts. The higher your likes, shares, tweets, pins the better the content is being circulated and getting attention.
Educate yourself on the difference and importance of each
Content marketing on the other hand is the creation and distribution of relevant content to engage an audience that your business has identified and wants to target specifically with the aim to drive customer action for profit. This is an inclusive process which involves creation, distribution and promotion across all channels.
It’s vital to make sure both strategies complement each other and set out to attain similar objectives. Otherwise, it can be very confusing to your audience and your aim to drive up engagement and overall growth will be rendered moot. So, how can you do that?
Make sure the objectives are in tune
The content you share should be aligned to have the same objective. This is primarily to help the audience understand the subject matter you specialize in. You should be entertaining the audience with content which is catered to them and should be convincing enough for them to want to purchase it.
Identify your audience
It’s imperative that you put in effort to develop a customer persona. A fictional representation of your target customer is important because you need to be able to guide the content creation. Being on the same page about the common understanding of consumer behavior and demographic will help you drive up product sales.
For more help on driving your affiliate sales and creating more buzz on social media from your affiliates via our sharing short cuts, you can count us. At LeadDyno, we help you reach your affiliate marketing goals. Get in touch today.