The fashion industry is massive. According to eMarketer, sales are expected to reach over $437 billion in 2021 and nearly $495 billion by 2023. Although there are plenty of opportunities for fashion brands (such as yourself) to find success, you also face a lot of competition. A solid marketing strategy can help you stand out from both small and well-known brands.
Growing a fashion brand takes hard work, and a boutique affiliate program is an excellent addition to your marketing strategy. The most effective affiliates are those who update their websites regularly or have a solid social media presence. But you need to know how to find those affiliates to help you grow your fashion brand.
Reach Out to Social Media Influencers
As a fashion brand, you’ve likely noticed some social media influencers on Instagram and Facebook. These individuals often have loyal followings, and any recommendations from them often hold a lot of weight.
Working with fashion influencers can be an effective way to reach a wider audience and spread the word about your brand. Consider checking out TikTok — a great social media network to help increase your fashion’s visibility. It’s relatively new, but it’s also one of the fastest-growing platforms out there.
To find potential affiliates, look up TikTok accounts and reach out to anyone who may be looking for the type of style or clothing you offer. While browsing user profiles, pay attention to follower counts and engagement levels. Influencers with exceptionally high numbers of followers (macro-influencers) can reach more people. On the other hand, those with lower numbers (micro-influencers) typically have better follower-engagement rates.
Once you’ve found a few influencers you like, follow them too and start engaging with their posts. Then you can reach out to them and pitch your affiliate program. Consider sending them an outfit or accessories as a free trial. Doing so enables influencers to understand your brand better and can help them market your fashions more effectively.
Talk to Fashion Bloggers
Fashion bloggers might have a social media presence, but their audiences know them best for their websites. While bloggers primarily produce written content, they usually incorporate photographs, too. They write about topics such as the latest fashions, industry trends, and up-and-coming brands.
Like social media influencers, the most successful fashion bloggers have loyal followings. As such, bloggers can be a valuable resource to you. Recommendations from them can help encourage new customers to purchase your clothing or accessories.
Start an online search and look for relevant fashion blogs with topics related to your brand. You may also want to see if any of the bloggers you find mention your competitors’ fashions. In those cases, bloggers might be willing to partner with you, especially if they like your products.
After your search, curate a list of potential affiliates and prepare to reach out to them. You’ll need a well-written email to get yourself noticed in their inboxes and be sure to send a few follow-ups to ensure your success.
Look to YouTube
With more than 2 billion monthly active users, YouTube is another great place to find potential affiliates for your fashion brand. Social media typically uses photographs or brief clips, but YouTube fashion channel creators make longer videos. These potential affiliates can talk more about your brand, show various ways to wear or accessorize your products, and easily place a link to your website right in the description of their videos.
Again, you’ll need to start with some research to find potential Youtube affiliates who’ll be a good fit for your brand. For example, you can look for YouTubers that create “outfit of the day (OOTD)” or “how to use one article of clothing for multiple looks” videos. You can start with a Google search to help narrow down your options. Then, look at different channels to gauge each influencers’ style to see if they jive with yours.
After you find a few channel creators with decent followings, reach out to discuss their possible interest in becoming your affiliate. And if they are indeed interested, have your affiliate program package ready to pitch. Be sure to provide examples of the types of clothing or fashion accessories you want them to promote or offer to send them an outfit to test for themselves.
Ask Your Existing Customers
When it comes to growing a fashion brand using affiliate marketing, one of the best places to start is with your existing customers. Having purchased from you at least once already, previous customers know a bit about your brand. So maybe they’d like to earn a commission for encouraging people to check you out, too.
You have a few ways in which you can pitch your affiliate marketing program:
- Advertise it directly on your website, making it more prominent rather than simply placing a link in your footer.
- Mention your affiliate marketing program on your online checkout page.
- Ask customers to join your program with a follow-up email after they make a purchase.
No matter how you choose to reach out to your existing customers about your boutique affiliate program, be sure they have access to a link that takes them back to your affiliate landing page.
It’s Time To Grow Your Fashion Brand with Affiliate Marketing
Growing a fashion brand is hard work. However, an affiliate marketing program can help, especially when you have dedicated individuals working with you. There are plenty of strategies that can help you find affiliates to help you grow your brand and succeed. Are you interested in affiliate marketing for your fashion brand? LeadDyno can help you start and grow your program, allowing you to reach and attract more customers. For more information on our affiliate tracking software, contact LeadDyno today.