Creating an Affiliate Marketing Program for Your WordPress Website

Do you run a WordPress powered ecommerce store and want to set up an affiliate marketing program for it?

If so, then you have come to the right place.

In this blog post, you will learn how to create an affiliate program for your WordPress website—right from the scratch.

We will share with you how to get started with the process, how to move forward and the different tools you’ll need to run your affiliate program successfully.

So without any further ado, let’s get started…

Choose a Product or Service

The first step to creating a successful affiliate program is choosing a product or service that you want to promote.

You are likely to have many great products in your store. You might be providing some of the most amazing services in your niche to your customers. However, since this is your first shot at affiliate marketing, we’d recommend you handpick only a few of them. That way, it will be much easier for you to manage and track your affiliate program.

You can later expand your affiliate program to include more products and services once you get grips with it.

Choose a Platform

Once you have decided the product(s) you want to promote through your affiliate program, the next step is choosing an affiliate tracking platform.

There are many WordPress compatible affiliate tracking software available in market. You can choose any of them as per your convenience and desire. Just make sure that the tracking platform you choose has the following features:

  • It should be easy to integrate with your WordPress website. A platform available as a WordPress plugin would be great.
  • The software should be easy to use.
  • It mustprovide cross-channel marketing options. This allows your affiliates to promote your product across multiple channels and reach out to a wider audience.
  • The platform should be mobile compatible, after all mobile is where you are most likely to find your affiliates and customers.
  • It should be scalable.

Following the selection of platform, you then need to think about how to promote your affiliate program to potential affiliates.

Promote Your Affiliate Program

You can promote your affiliate program using the strategies that you use to promote your content. You can leverage social media, draft guest posts, create promotional podcasts, promote PRs, develop SEO optimized landing pages, etc. etc.

Besides these usual promotional strategies, you can also join an affiliate marketplace and submit your affiliate program promotional content to these communities. Some affiliate tracking platforms provide you free access to these marketplaces.

Track and Optimize

The last step, which is basically an ongoing step, is keeping track of your affiliate program.

The affiliate tracking software you choose should be able to provide comprehensive insights into the performance of your program, and using the data, you can then optimize it for improved performance.

Set up an affiliate program today and get your WordPress website sales roaring!

A BONUS read: Common Affiliate Marketing Mistakes and How to Avoid Them

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