Conversion Tracking: How Does it Work?

What is conversion tracking and how does it actually work? This is a question a lot of people ask when they hear the term.

Conversion tracking, in a nutshell, is something you can use to track a specific action taken on your website. It’s important to help you understand the specific actions taken by the customers of your website, like when they make a purchase. Simply put, it eventually helps you optimize your ads for better performance.

So How Does Conversion Tracking Actually Work?

Let’s say, you wish to run an advertisement on Facebook to promote a product that is featured on your website, like a coffee mug. Before you even run the ad, you are provided with a very small snippet of code, by Facebook, commonly referred to as a conversion pixel.

You, or the person you have hired to develop your website, will be required to add the conversion pixel into the coding of the website you wish people to visit.

The main goal here, by adding the conversion pixel, is to be able to see it yourself when people visit and buy the coffee mug, so you will have to add it to the page that confirms the purchase.

After this, you will be required to create a Facebook ad and choose the target audience you wish to reach. This decision should be based on location, age, gender, and basic interests.

When your ad starts running, Facebook will make it available for people amongst your chosen audience. If/when they click the ad, they will be taken directly to the product page. If they decide to make the purchase then they will be directed to the purchase confirmation page. Every time the page is hit, an alert would be sent to Facebook about the actions taken.

Based on the purchase patterns, you can optimize your ad to suit the buyers’ needs better. This will help you make a conversion, meaning getting an audience member from visiting your page to purchasing the products.

Through ad tracking, Facebook will let you know how many times your ad has been clicked and how many times they have chosen to make a purchase.

By using conversion tracking, you can find out exactly how successful and effective your Facebook ad is. This information will help you understand the return on investment for the amount you spent.

Now that you understand Facebook conversion tracking, you can go ahead and start working on your affiliate marketing strategies. To get the best affiliate marketing program, you can contact us anytime.

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