Some companies may slow down in August, but we here at LeadDyno are like you – we keep on motoring ahead! I have a busy summer update for you today, including exciting news regarding:
The boys have been grinding away on our beautiful new LeadDyno user interface (UI) for a solid year. And at long last, it’s here!
This shiny new UI will make your life easier. We’ve added the latest and greatest features asked for by expert affiliate and marketing managers like yourself. (More on these in a minute, as well as details on how you can join me for a demo.)
It’s commission payment time for LeadDyno partners! If we owe you $75 or more in commissions, we’ll be sending your payment your way via PayPal. Expect it by tomorrow.
Here’s a great “link love” article to promote on social media. We analyzed seasonal and yearly trends in the affiliate space to identify the 11 most profitable niches for affiliate marketers. The piece is extremely popular already:
Congratulations on your LeadDyno Agency Account! We are excited to partner with you. Here are the steps you can follow to finish setting up your agency account. Continue reading
In this LeadDyno-powered affiliate and influencer marketing newsletter we’ll discuss how you can:
While not one of the traditional ways to conduct digital marketing, affiliate marketing has quickly come at the forefront of selling and promoting products online. It is one of the easiest ways to mobilize a sales force without actually hiring anyone as a full-time employee. Continue reading
In this LeadDyno-powered affiliate and influencer marketing newsletter we’ll discuss how you can:
Partner, friend and affiliate manager Dustin Howes has launched an online course that’ll teach you how to be a top affiliate manager:
Dustin is sharing his expertise to teach applicants how to successfully launch and scale multi-million dollar affiliate channels. He’s also pointing out the common mistakes that affiliate managers (especially newbies) make – and how to avoid them.
Interested in launching a profitable “performance marketing” channel? Who isn’t?!
Get certified and get access to Dustin and his affiliate smarts. Learn more about Performance Marketing Manager here.
Our E-Commerce Affiliate Network (ECA) is on its way to becoming “Yelp for affiliate programs.” We rolled out a review feature that lets your affiliate partners review your program.
I know that LeadDyno-powered affiliate programs tend to be better run, feature cooler products and pay more generous commissions than your industry average. So here’s a chance for us to highlight your excellent affiliate programs with 5-star reviews from your partners!
It’s pretty easy to leave a review. Your affiliates will simply log into their ECA accounts, select Rate Merchant, and leave your review right there. As you collect reviews, you’ll see your “star rating” populate thanks to your partners:
Any questions? Let me know. (And thank you to the three affiliate partners of ours who kindly reviewed our program before I even announced this!)
Do you need an expert affiliate manager today to run your affiliate program for you? If so, let me introduce you to my friend and colleague Geno Prussakov. He’s one of the best in the business for scaling and managing successful affiliate programs. He also has an impressive rolodex of influencers, too.
Last year, I sat down and asked Geno a few questions. You can read the full interview here. If you’re interested in potentially hiring Geno’s firm AM Navigator, here’s where we got down to brass tacks in our conversation:
What’s the minimum budget a merchant or marketer should have in mind when looking to engage a firm like yours?
Much depends on the type of relationship the merchant is looking for. Fees on fully outsourced management solutions start from a couple of thousand dollars a month, while in co-management scenarios (where there is a strong internal support of the program and some of the management-related tasks are handled in-house), we are open to working with smaller budgets.
And how about time commitment. If I wanted to hand off my affiliate marketing efforts to you, how much time should I still plan on dedicating? In other words, how much responsibility can I outsource to you, and automate via products like LeadDyno?
In full outsourced management context, the advertiser’s time commitment may be as brief as 1-2 hours a week, and likely not even every week. In co-management cases, several hours a week.
For readers interested in possibly taking the next step towards outsourcing their affiliate program management, what step(s) can they take next?
Take a look at the services that we offer, and then request your quote, providing as much detail as possible. I personally respond to every quote request within 12 hours of its submission.
Update: Geno now has a LinkedIn Course on Affiliate Marketing – you can watch it right here!
Good, reliable web developers are tough to come by. If you’re nodding your head, well, I’ve got some good news for you. My friend Craig recently launched his own firm, and he can help with website and e-commerce projects at a reasonable cost.
Sunshine Digital is the place for those of you looking for website help from a reliable team based right here in the US (Florida, to be specific). If you chat with Craig, please do tell him that I sent you. Contact him about your next project here.
We feature 5 affiliate programs every day in our email newsletters and Facebook posts for the affiliates and influencers. Congratulations to these well-deserving affiliate programs that saw their names in lights over the past week!
Would you like to have your affiliate program featured? Please let me know!
First step is to join ECA (if you haven’t already). Click the Network tab from within LeadDyno (lower-left corner) to setup your merchant profile. Then, I can work with you to polish your profile and get you dialed in for your feature.
-Brett Owens
Marketing Director & Co-Founder
LeadDyno – Easy Affiliate Marketing (& Influencer Network!)
(888) 340-6425
Join me for a live 12-min affiliate marketing demo this week.
Successful online affiliate programs are arguably the easiest way to grow your profits. These programs, also known as affiliate marketing, have existed for years, yet remain severely underutilized by brands and blogs looking to expand their audience.
The good news is that anyone can start using online affiliate programs to add passive revenue to their business, and for less effort than you might think.
This guide will show you everything you need to know about online affiliate marketing and how it can help you grow your business:
In case you’re not wholly familiar with the term, online affiliate marketing is the practice of having users promote your products in exchange for a commission if they’re responsible for you making a sale.
For example, someone who is a big fan of one of your products might want to include an affiliate link to the product on their own web page or blog. Then, when one of their audience members clicks the link and makes a purchase, your affiliate will earn a commission for the sale.
Affiliate links are different than typical backlinks because they’re unique to each affiliate marketer. This way, you know exactly who was responsible for the sale and can pay out accordingly.
Best of all, the right online affiliate marketing program means you’ll never have to lift a finger once you put it into action.
Companies of all sizes and industries can benefit from affiliate marketing, whether you’re a worldwide brand like Apple or a solopreneur like Medium.com blogger Benjamin Hardy. In either case, the process stays about the same.
Because each link needs to be unique to each affiliate marketer, you’ll want to use an online affiliate programs provider that offers a turnkey solution. The affiliate software handles everything from generating login credentials to creating user-specific links to hosting dashboards that help users track their commissions.
Some companies opt to set up a direct revenue share without using an affiliate service, but this presents a couple problems:
First, companies not using a dedicated affiliate service may lack time-saving automation that tracks everything for them. This means you might need to become more hands-on with the program, which can eat away at any profits you gain from affiliate marketing.
And second, you’ll be responsible for every aspect of your program, including finding affiliates to market your products. Starting an affiliate program is useless until you have people promoting you, and it can take time to build a strong network of marketers on your own.
Amazon allows you to promote any item they sell, while other companies may only make certain products eligible for affiliate marketing commissions.
It’s up to you to decide which model makes sense for your business.
There are a couple things to consider here:
First, offering commission on every product you offer seems like a logical choice: the more products available, the more likely you are to make a sale, right?
Not exactly. The problem is that you task your affiliate marketers with choosing which items they want to promote. Imagine how difficult it would be to try to market every item on Amazon on your own blog! However, some affiliate marketers like the flexibility in having a huge inventory of products to choose from.
Another downside in marketing every product is having to figure out your profit on each item and then calculating how much you can afford to pay your affiliate marketers. You won’t want to offer top dollar commissions on an item where your margins are low. This isn’t necessarily a difficult task, but it can be time-consuming depending on how many products you’re hoping to promote.
There is no right or wrong answer here. Whichever route you choose, make sure it fits your business model and will help you reach your goals.
One of the best parts of partnering with an affiliate service provider is that there’s an existing database of marketers who are already promoting products for other companies. The magic starts happening immediately after you set up your affiliate marketing program, giving you the potential to see an ROI shortly after engaging in affiliate marketing
In addition, you can embed a sign-up form on your own website to recruit customers to promote you or email existing customers asking them to create an affiliate account.
When a new user signs up, they will receive a unique referral link so they can start marketing your products right away. Offering incentives like affiliate marketing to those who can attest to your products give you a competitive edge of sorts. They’re familiar with your company and can give their audience honest feedback, which could lead to higher conversions.
Once you begin your affiliate marketing programs, you’ll rarely have to do much else with it. However, it’s important you keep your finger on its pulse to see how the program is performing.
There are two things to look for here:
First, are you getting sales through your affiliates?
And second, do you have a high level of engagement from your affiliates?
Anyone can sign up to become an affiliate for your business, but enrollments aren’t what create sales. Engagement is.
If you rack up on the number of affiliates but aren’t seeing the results you expect, check in to see how often they’reusing their affiliate links and where they’re posting it. You might try sending encouraging email drip campaigns or useful resources to spur activity.
Just as you stay in touch with your customers, it’s equally important you stay top of mind with your affiliate marketers.
Affiliate marketing can be one of the most cost-effective marketing strategies you’ll ever invest in, especially if you’re using a service to facilitate the entire program for you. Take a free tour of LeadDyno’s affiliate program today to see how easy it is to boost your revenue.
All week I’ve been hosting our daily affiliate marketing training webinars from our brand new “LeadDyno 3.0” interface! It’s the biggest new release since we launched our 2nd version back in early 2013.
I’d love for you to check it out today. To access it, just log into your LeadDyno account and select the new interface option in the upper-right.
Our daily webcasts now feature our new interface. If you’re interested in a primer,please sign up for a session here.
I’ll show you exactly how I use the new LeadDyno to help our own affiliates market our product, and I’m happy to take your Q&A and demo whatever you want to see on the fly as well. Again, here’s the link to sign up for one of our affiliate marketing webcasts.
Has it been awhile since you thought about your affiliate program? If so, here’s a quick 3-minute video that reviews all of the features you’ll see in the new LeadDyno interface:
Like you, I “invest” a lot of money advertising on Google Adwords and Facebook. They’re all pieces of our marketing puzzle, but I’d rather give money to our partnersthan these two nerd havens.
Nothing against them personally, but I’ll take a qualified lead from an affiliate partner over some rando who clicked on an internet ad any day of the week.
That’s why we pay a generous 30% recurring commission on all sales that you send our way. And if you’ve joined me for one of my webcasts, you know that I love to say that “newsy” items play great on social media.
So help us promote our new release by joining our affiliate program or logging into your affiliate dashboard right here:
LeadDyno is easy affiliate marketing software – both for you and your affiliates.
E-CommerceAffiliates.com is our affiliate network dedicated to e-commerce products. It’s free for LeadDyno users to join.
