Before we share with you our latest infographic about Facebook Ads statistics, this one’s for the new faces in the room.
LeadDyno is an e-commerce lead affiliate tracking program that is easy to use. It helps online marketers to manage their affiliate program. They also cover social media, and WordPress affiliate tracking, and provide feasible payment options. Continue reading
Being the most famous social media platform, Facebook had hosted 2.28 billion users by the end of 2018. So wouldn’t it make sense to promote your product on facebook?
With that many users logging in every day of every month, the possibilities for customer outreach for businesses are immense. In this regard, businesses have shifted their strategies to adjust to the social media boom and begin promoting their products and services online. Continue reading
A prerequisite of running an E-commerce website is aligning with the current digital marketing trends and strategies. This can be incredibly difficult, especially for startup companies as many different factors come into play. Continue reading
Shopify Facebook marketing used to be a lot easier when it was ridiculed as being worthless! Back then (as in, a year or two ago) you could build a Facebook following and thereafter communicate with your followers for free.
As you probably know, that doesn’t really work anymore. Here’s the problem…
Facebook & Zuck pulled off one of the biggest “bait and switches” in recent memory. They got marketers to dump tremendous effort and resources into building Facebook presences, giving the impression that Likes on Facebook were just as good as Emails on your list.
And that’s when they put up the toll bridge that charges you to talk to your followers every time you post something. Don’t want to pay the toll? No problem, they’ll still let you share – they just can’t guarantee you’ll hear anything but crickets, like I did on this recent post:
Gee Thanks Guys… 26 Fans Saw This
Is there any easy solution? You bet – click the Boost Post button, enter your bid (and credit card) and Zuck & Co will suddenly rediscover your followers for you!
We Reached 13,083 People When We Boosted the Post
So it’s all good? Well, if we don’t worry about ROI it is. We’ve spent $360.26 so far on the efforts. The boost looked like it was working, so I kept feeding the beast to get more data.Like you, we are small business owners who actually need a return on our marketing investment. Here’s where we’re at:
Zuck’s stats look great until you dive in and start reading the lables. I don’t care about Likes (people I can pay FB to talk to again). So we’re paying $12 per click. That’s more than we pay Google Adwords. Still it could work out – depends how much we sell per click from this post.
My point is that Facebook has basically turned into Google Adwords. It’s a pay-to-play, and it’s not cheap. You’ll have to spend some money to get enough data to figure out if something is working or not. Which gives you the right to iterate and spend more money. And so on.
Unless, of course, you take a “back door” approach. Your corporate feed is now relegated to a pay-to-play, but you have fans and customers and partners with their own personal feeds. Zuck is smart – he’s milking the corporations, and letting the common folks hang out for free (and see boosted posts of course).
Which means you’ve got an avenue direct through the consumer. And it’s all baked in to your LeadDyno sharing setup.
When your affiliates are looking at their respective Affiliate Dashboards, they’ve got their Facebook sharing button right below their unique link. That’s no coincidence 🙂
This is the affiliate link (and Facebook share) for Paleo Angel, purveyor of tasty and healthy power balls that make for excellent snacks (including a fantastic pumpkin flavor for the fall). I ordered some, absolutely loved them (I’m a pumpkin spice latte diehard) and then asked Founder and President Amy Ma to join our affiliate network so that we could help promote them.So I signed up as an affiiate, shared my link on Facebook, and (what the heck) also boosted the post to target folks with paleo-related interests. Hey, if I make one sale I’ll break even on my $5 investment (and that could be you if you click on my affiliate link here :))
Now Starring on My Personal Facebook Feed
While we make it really easy for your affiliates to share their link on Facebook, I do highly recommend that you write up a post that they can use when they click the share button. In my experience, most of my affiliates share the exact post that I write for them. They like to be able to click, and share, and get affiliate credit -without having to grind too much on what they should write.
To pre-write a post for them, go to your Affiliate Content section within LeadDyno and select the Content Library. Then update the Facebook post with a Title, Link, and Post to be shared by your affiliates.
And there you have it – free Facebook marketing that actually gets shared with friends and followers. It still exists – you just need to recruit your fans to spread the word. And what better way to incentivize their participation than with a nice affiliate commission!
I can talk online marketing all day, and I do talk it every day with our users. I used to host our webcasts twice a week, but they got to be so popular that I now host one every single day.Have you joined me for one yet? Or has it been awhile? Either way, I’ll be hosting one today and tomorrow (and the next day, too). The more the merrier, so please sign up and secure your seat here.
You can install our Shopify Facebook marketing (and affiliate tracking) app directly from the Shopify App Store here:
LeadDyno is easy affiliate marketing software – both for you and your affiliates.
E-CommerceAffiliates.com is our affiliate network dedicated to e-commerce products. It’s free for LeadDyno users to join.
