How Shine Cosmetics Manages $1.6 Million+ in Annual Affiliate Sales With the Help of LeadDyno




Paid in commissions
every week


Affiliate driven transactions annually

About Shine Cosmetics

Shine Cosmetics stands against the sexualization of women by the beauty industry by building up successful and confident women so they feel beautiful inside and out.


Fairly compensating brand promoters

When the young daughter of Chandler Taylor, founder of Shine Cosmetics, read aloud the names of the beauty products contained in her mom’s makeup bag, Chandler was shocked by their overt sexual messaging.

This discovery inspired her to create Shine Cosmetics, a beauty brand committed to helping women feel confident and beautiful—instead of sexual objects in need of improvement.

Chandler and her business partners, Darcey Wilde and Erin Richardson, loved the idea of helping women earn income for their families from home through affiliate marketing and wanted to generously compensate those women for sharing Shine Cosmetics’ message and products.

“LeadDyno is helping us reach our goals, which is allowing us to scale and help even more women feel beautiful, supported and empowered.”

Darcey Wilde,
CEO, Shine Cosmetics

Darcey Wilde, CEO of Shine Cosmetics, explains:

“We didn’t want to just pay pennies to our affiliates,” says Darcey. “We want our affiliates to partner with us and share in our success. Our compensation model is built to empower them to share our products and vision of beauty.”

At the same time, the Shine Cosmetics team wanted complete transparency about how those commissions were calculated so that their network of promoters would know exactly where they stood.

“We wanted our people to be able to log in and know exactly what they had sold and earned, real time,”
says Darcey.

Further, the team also wanted a commission structure that they could customize to reward affiliates selling to friends and family as well as prominent social media influencers with thousands of followers.

With these requirements in mind, Shine Cosmetics started looking for a platform that could provide the backbone of this custom affiliate model. It would have to be easy to configure and use—and within their budget.






LeadDyno’s affiliate marketing platform for custom commission structures

Darcey started researching her options, including talking to other business leaders in her network to see what platforms they were using for affiliate marketing.

These investigations led her to LeadDyno.

Easy to configure

and use

Darcey started by playing around with the platform and was immediately impressed with how easy it is to configure and use.

Not only is LeadDyno easy for Darcey and her team to set up and configure, it’s also easy for affiliates to register and use.

In fact, Darcey notes that most affiliates prefer it.

LeadDyno is also an essential part of Shine Cosmetics’ vetting process for new affiliates by bringing important controls to the backend.

Managing custom

commission models

LeadDyno also has the flexibility and power to support Shine Cosmetics’ custom commission model, including tiers and referrals.

For example, affiliates start with a set commission rate at the beginning of each month. But if they reach a certain level of sales volume during the month, they move up to a higher commission rate.

This tiered commission structure energizes affiliates at the beginning of each month as they push to reach the higher level.

Shine Cosmetics is also using a custom commission structure to encourage affiliate referrals.

Having a voice

Also important to Darcey is having a voice in the development of new LeadDyno features and functions.

For example, after a few months of manually extracting certain information, Darcey decided to ask LeadDyno if it could build the extraction into the platform.

To her amazement, LeadDyno took her request and ran with it.

Transparency into

sales and commissions

With LeadDyno, affiliates now have visibility into sales and commissions. All they have to do is log into their account via the LeadDyno dashboard.

Integrations with Shopify

and PayPal

Central to the success of implementing LeadDyno at Shine Cosmetics was its integration with Shopify and PayPal.

“Our two-tier commission structure is an important part of compensating our affiliates above and beyond the norm. And I loved that we could do that with LeadDyno.”


Fairly compensating brand promoters

With the help of LeadDyno, Shine Cosmetics is successfully managing over $1.6 million in affiliate sales every year.

At the same time, the company is generously compensating over 3,000 women for their affiliate sales, whether they’re promoting Shine Cosmetics to a close network of friends and family or a vast network of social media followers.

Shine Cosmetics is also happily paying out thousands in commission every week to its affiliates.

The volume of sales made by its team of network affiliates is also impressive, with many top affiliates personally generating over 30,000 affiliate driven transactions annually.

Today, Darcey remains a strong endorser of LeadDyno.

“If you’re an e-commerce business using Shopify — and want seamless integration with a customizable, simple platform to manage your affiliate marketing program —LeadDyno is a great option,” says Darcey.

“If you’re an e-commerce business using Shopify—and want seamless integration with a customizable, simple platform to manage your affiliate marketing program —LeadDyno is a great option.”

Start your own affiliate program today!