Whether you’re a SaaS or e-commerce business owner, one of the top ways that you can grow your business is by starting an affiliate program. But to make the most of a program like this, you need a entice a lot of affiliates to sign up.
Everyone involved can benefit from affiliate marketing. Your website gets advertised by your affiliates, and your affiliates are rewarded with a portion of any sale that’s generated via click-throughs from their site to yours.
The ultimate goal for you is to attract and retain affiliates and to continually grow your affiliate program. Doing so can help boost the odds that more people will reach your site and make a purchase. But you might be wondering: “How can I advertise my affiliate program effectively?” After all, you can’t get people to sign up as affiliates if they don’t know about your program.
Below, you’ll find tips on how to promote your affiliate program and where to find affiliates. Read on to learn about ways to expand your program’s potential and generate maximum sales.
4 Ideal Places to Advertise Your Affiliate Program
To start, you can recruit affiliates by writing about your program on your website and blog. If you have an email list, you can also send messages about your affiliate program to your subscribers. These are two affordable and simple ways to discuss your program with those already familiar with your brand and might be motivated to help spread the word about you.
Other good places to turn to include the following:
You may already be creating videos to promote your business, inform your customers, and connect with new people. If you have an active YouTube channel, you can also use videos for advertising your affiliate program. And if you don’t, just set up a YouTube channel specifically to generate content to showcase your affiliate program and its many perks.
Attract new affiliates by teaching them how to join your program and outlining its benefits. This channel is also a great way to stay connected with current affiliates. Provide affiliates with content that will help them make the most of your program. Include a link to your affiliate program’s landing page in every video’s description and mention it in each post, too.
You can also contact influencers who promote products and services on YouTube. They might want to join your affiliate program to generate more revenue for themselves while making videos that their viewers enjoy.
2. Websites That Discuss Similar Products and Services
Some of the best places to advertise your affiliate program are websites that post about products or services that are similar to yours. These could be blogger sites that focus on recommending certain brands to their readers. You might even be able to find websites that review affiliate programs.
Contact these websites to let them know about your affiliate program. Provide them with instructions on how to potential affiliates can sign up. Before you know it, you might have one or several new affiliates.
If the site owners aren’t interested in signing up or writing about your program, they may still be open to hosting a guest review or promotional article from you. In your post, you can talk about your products or services and briefly discuss your affiliate program. Remember to provide a link so they can learn more about what you have to offer.
3. Affiliate Program Forums, Directories, and Groups
Consider joining forums, groups, and directories that are designed for businesses that run an affiliate program. After doing so, you can:
- Create forum posts to let others know about your affiliate program and its benefits
- Submit your information to directories so it can be visible to potential partners who are interested in joining new affiliate programs
- Make connections and share information about your program while being a genuine part of affiliate-centric groups and communities
When it comes to using these outlets, it’s essential to be aware of their rules. You don’t want to violate any of them when making posts or interacting with others.
4. Social Media Platforms
Social media platforms — like Facebook, Twitter, Pinterest, LinkedIn, and Instagram — are also excellent online places to advertise your affiliate program. You’ll need to develop different strategies for different platforms to make the most of each one. Apart from purchasing sponsored posts, think about posting regularly on your pages.
Try to create posts that educate, inform, and entertain. In other words, provide a mix of content — rather than only posting about your affiliate program.
If you’ve already made videos about your affiliate program for your YouTube channel, post them on your social media pages, too. But address other topics, as well. The goal is to form genuine connections with people who are truly interested in what you have to say. You don’t want to come across as aggressive or desperate in your attempts at garnering interest in your business.
You can also find various pages and groups within these platforms that you can join to specifically promote your business and affiliate program. Be sure to follow their rules, just as you would when posting on a forum or other online community hub.
Track and Promote Your Affiliate Program Like a Pro
If you’re ready to set up, promote, and grow an affiliate program, you can do so quickly and easily with the help of LeadDyno. Our software solution can not only manage affiliates and payouts but also keep an eye on which marketing strategies are working for you and which ones aren’t generating enough of a return.