Shopify Affiliate Tracking 101 | Affiliate Management Guide

Shopify Affiliate Tracking

While the pandemic disturbed many traditional business practices, it created a dependence on e-commerce during worldwide quarantines and lockdowns. This introduced some new trends among shoppers — and with it, revealed the importance of affiliate marketers for businesses According to the affiliate marketing report published by Awin, shoppers are now relying on affiliates to learn about […]

The Difference Between Influencers & Affiliates – 3 Points

Affiliates vs. Influencers

With the expansion of social media, influencer marketing has also grown. People turn to their favorite Instagram and Tiktok content creators for recommendations on their next purchase.  Businesses have also noticed this shift. Today, many brands have influencer marketing campaigns that target different social media platforms, from Facebook to YouTube. According to a report released […]

Powerful Affiliate Incentives: The Ultimate Guide

Affiliate Incentives

Affiliates can help you reach a wider audience and lend their trustworthy voices to your brand to bring you more customers and sales. But how do you make sure they keep their energy up and work harder at referrals to increase your sales constantly? Using affiliate incentives to deliberately reward your high-performing affiliates — whether with […]

Top 10 Mistakes To Avoid When Setting Up An Affiliate Program On Wix

Affiliate programs help businesses reach a wider audience and bring in more bucks. This revenue-sharing model can boost your revenue by up to 30% and you can easily set it up on platforms like Wix. Many businesses set up affiliate programs without considering some factors. Instead of rushing into this, you should consider taking some time to prepare. […]

How To Find Affiliates To Grow Your Fashion Brand

affiliates to grow your fashion brand

The fashion industry is massive. According to eMarketer, sales are expected to reach over $437 billion in 2021 and nearly $495 billion by 2023. Although there are plenty of opportunities for fashion brands (such as yourself) to find success, you also face a lot of competition. A solid marketing strategy can help you stand out from […]

How To Boost Product Launches With Affiliates

How To Boost Product Launches With Affiliates Whether you’re a famous brand or an up-and-coming company, launching a new product or service is both exciting and stressful. After all, the potential failure rate is quite high: Up to 95% of 30,000 products launched each year fail.  Your marketing strategy is key to a successful product […]

Your Guide to Creating Affiliate Forum to Engage Affiliates

Guide to creating your own forum for engaging with affiliates

Affiliate engagement is important to the long-term success of your program and business, but many companies still find themselves “out-of-touch” with their affiliates. Remember that your relationships with them are different from your relationships with employees and customers. It’s easy to lose sight of your affiliates while focusing on other areas and people. Creating a […]

How To Use PPC For Affiliate Recruitment

pay-per-click

Affiliate marketing has come a long way since its Wild West days in the early stages of the internet. It’s encountered bumps along the road since then, but in 2021, it’s come back stronger than ever and is poised for continued growth in the coming years.  Affiliate marketing is so integral to a business’s growth […]

Your Guide on How To Recruit & Engage Affiliates with Webinars

recruit affiliates with webinar

Affiliate marketing is a great way to expand your market and raise awareness of your brand. To keep your affiliate marketing program effective and diverse you can recruiting new affiliates or stay engaged with your current affiliates. Hosting an affiliate marketing webinar can help you achieve these goals. Consider using webinars to recruit new affiliates […]

A Social Proof Crash Course: Why It Works & How To Get It

social proof crash course

Social proof — a psychological phenomenon that you probably have experienced yourself. Robert Cialdini first coined the term in his work “Influence: The Psychology of Persuasion.” Social proof occurs when individuals subconsciously observe the actions of others to determine their own behavior. For example, if you’re trying to decide on a restaurant for dinner, it’s […]

How to Manage Risk in Affiliate Marketing

Manage Risk in Affiliate Marketing

‌To build a strong affiliate program, it’s important to keep some factors in mind when approaching your prospective partners. If you don’t keep all potential jeopardies in mind, you could end up damaging your brand, profitability, and return on investment.‌ To avoid any potential trouble, here are some of the most common problems that could […]

The 6 Top Questions to Ask Affiliates Applying to Your Program

top 6 questions to ask affiliates applying to your program

At first glance, taking in new affiliates might seem like an easy task. The more, the merrier, right? Well, in this case, that’s never the best approach. While you might feel tempted to accept a large pool of people, not picking the right questions to ask affiliates applying to your program could cause more harm […]