Twitter is short, simple and sweet – and we love it! With over 310 million monthly active users, Twitter is the second most popular social media website on the internet. With such a large user base, it would be plain naïve of affiliate marketers to ignore this amazing platform. Here are some things that you must know has an impact on Twitter:
Subtlety Is the Key
People don’t want to read, ‘This-product-is-great, you-should-try-it-too’ kind of messages. Trust us, they are plenty on Twitter and nobody bothers to click on that link. A more subtle approach would be to tweet the link of the product review that is on your blog. The review must be balanced and tell readers how the product is ‘useful’. Obviously, you couldn’t have done justice to the product review in 140 characters.
Genuine Recommendations Can Do the Trick
With a plethora of marketing messages on the web, people have become adept at differentiating genuine messages from phony ones.
As an affiliate marketer, you want to promote products that are actually useful for people. Recommend a substandard product and see your reputation get marred. This is a world where messages spread at the speed of light, so you must be careful at what you are getting your hands into. It’s a good strategy to use the product first to get an idea about how it works and then promote it. Your message will seem much more genuine then.
Listening Helps
Listening to what people are talking about differentiates extraordinary digital marketers from ordinary ones. You have to stay in tune with what people are saying about your products in general; what are their preferences, how would they like these products to be instead, what would solve their problems and so on. Twitter is an amazing platform that can help you gain insight into these problems and that, in turn, will help you choose the best type of product or service to market.
Immoderation Will Hurt
Jumping into too many market niches will surely hurt your reputation as an influencer on Twitter, or any other social media platform for that matter. Your followers know about market niches in which you have got expertise and if you wander away from that, it may create a bad impression in their eyes. Promoting something that you do not normally write about is not a good strategy. In fact, it will seem as if you are just selling. Make sure that you stay moderate when it comes to affiliate marketing.
Personalization Can Do Wonders
Tweets are short and crisp but they need to hit the sweet spot. A tweet that seems cold is not likely to make any conversions. Make sure you personalize the message each time you are promoting a product. How is it relevant to your followers? What will it help them do? Why should they buy it? Knowing the answers to these questions will help you create a message that your audience is willing to buy into. As previously mentioned, you may also add a link to your blog.
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