Conversion rate is the driving force for the growth of your online business. While you may offer a unique and useful product or service, your success comes down to the number of people who subscribe to it or buy it.
With such fierce competition in SaaS and e-commerce, a high converting website is essential. The better your website converts, the easier it will be for your affiliates to bring you more sales.
Your website should be informative, user-friendly, and quick to load. This requires a deep understanding of customer intent and affiliate needs, along with content optimization, web design, and user experience.
Here’s how to improve your website to increase affiliate conversions.
Making Your Website Better for Your Affiliates
1. Optimize your website’s performance
User experience is an essential factor in driving sales conversions. Aspects like page speed and loading time determine whether a user will continue visiting your website. Optimizing your web performance helps increase the speed and make your website responsive.
The loading time of your web pages can significantly impact your website’s traffic and engagement. Slow-loading websites have higher bounce rates and average time per page, which can negatively affect conversions.
To make your website more user-friendly and quick-loading, there are many ways to increase page speed, including switching hosts, compressing images, and enabling browser caching. Several online optimization tools are available to help you figure out how to boost your SEO and ensure that your website performs at its best.
2. Focus on your homepage
A well-structured homepage will grab a visitor’s attention. Include the following elements on your homepage to create a clear and compelling value proposition:
- A simple, catchy headline to communicate what your product or service is all about.
- High-quality images and/or videos.
- A sneak peek or demo of your product or service.
- A short but compelling call-to-action to compel visitors to subscribe, sign-up or buy your product.
- A list of your clients, successful affiliates, and awards, along with testimonials or reviews.
Take the time to experiment with different headlines, images, and text, and carry out A/B testing or split testing to see which version of your homepage or landing page works best for general customers or affiliate conversions.
3. Make sure your website is responsive across all devices
Approximately 73% of users — or around 3.7 billion people — will access the internet using only their smartphones by 2025. Considering this, it’s important to develop a website that can be easily accessed on a laptop, smartphone, or tablet.
Responsive web design allows your pages to fit all resolutions or screen sizes. Your web developers can design a responsive site that adapts to various layouts with elements like proportion-based grids, flexible images, media queries, and legible typography.
4. Build an informative landing page with a clear call to action
First impressions matter, and you can increase affiliate conversions with a well-designed landing page. Providing informative and valuable content through a landing page prompts users to view your offerings, join your mailing list, or directly subscribe to your products or services.
The objective of your landing page is to increase traffic to your website and drive sales. But a landing page can also be used to encourage customers to download a white paper, sign up for webinars or workshops, or get free trials to explore your product or service.
On your landing page, be sure to include the following:
- Straightforward and concise content
- A distinct call to action that’s in line with your business goal
- Quality images and/or creative and engaging videos
- Large, visible fonts
- Campaign-specific themes that also echo your website design
- Your contact information
5. Build trust through customer ratings, reviews, and testimonials
Before subscribing to a service or purchasing a product, customers will often check reviews first. Ratings and reviews can help clear any doubts about your brand and help potential buyers make an informed decision.
Keep your business transparent and user-oriented by dedicating a page or section on your website to include customer testimonials. To build social proof, you can also allow — and encourage — customers to rate and review your product or service right on your site. Good reviews can boost your sales and inspire new customers to add a review as well.
6. Include videos on your product page
According to Aberdeen Research, using video content can increase your clickthrough rate by 27% and improve your conversion rate by 34%. Videos can be a creative medium to communicate your offerings, show what your brand is all about, and influence a potential customer’s purchase decision.
Users often prefer watching videos rather than reading content when they want to understand a product or service. With a video, you can quickly summarize the solutions you offer or feature demonstrations or tutorials of your services.
7. Incentivize subscriptions through lead magnets
In the online world, customers and affiliates have a wide range of options to choose from. Multiple SaaS and e-commerce businesses may provide similar products and services at approximately the same price as your company.
Set your business apart by providing value to your potential customers — for free. Lead magnets are free products or services you offer in exchange for an email or other contact information. Your company could provide the following lead magnets:
- Free trials or consultation
- eBooks or guides
- White papers or case studies
- Brand or campaign-specific courses, workshops, or webinars
These incentives allow your customers to better understand your products and services. They also allow affiliates to better sell your products/services to their customer base and encourage new subscriptions.
8. Highlight your contact details
Place your contact details at the top or bottom of your website. Make them stand out. Include a phone number or email address to ensure that you are always within reach. Your website can also have a live chat or inquiry form so your visitors can reach you immediately.
Set Up Your Affiliate Program Today
A fast-loading, user-friendly website that’s informative and engaging is sure to bring customers and increase affiliate conversions.
With LeadDyno, you can build an effective affiliate program and expand your affiliate network. Our affiliate tracking software can help you efficiently manage your affiliates while making sure they’re happy, too. For the best solutions to launch your affiliate program, contact LeadDyno today.