Many businesses and entrepreneurs use WordPress web publishing software to build a blog or website. It also functions as a content management system (CMS) — a platform used to create, edit, and manage content on a WordPress site.
Once you’ve built your WordPress site, you’ll need to find ways to increase the traffic to your WordPress site or blog that generates viable leads and sales. Establishing an affiliate marketing program is one strategy you can employ to maximize profits for your WordPress space.
Why Should You Start a WordPress Affiliate Program?
Getting a successful affiliate program off the ground takes time and effort. However, if you’re willing to put in the work, you can reap the following benefits from your WordPress affiliate program.
1. Expand Your Audience
Smaller businesses can have a more challenging time establishing themselves in the digital world. Having affiliates promoting products and services from your blog can bring visitors you might otherwise not have reached.
It’s essential to have members in your affiliate program who align closely with the products and services offered through your WordPress site. That increases the chances that visitors sent through affiliate links have a genuine interest in what your business offers.
2. Heighten Your Social Footprint
Today’s consumers tend to do a lot of research about companies and products. Having high-quality affiliates touting the benefits of your products helps build trust in your company. That can carry over into visitors’ purchasing decisions who decide to click on an affiliate link and visit your WordPress site.
The more you can build trust with the audience brought in by your affiliate, the more positive word of mouth they will pass around online about your company. It’s a good way to distinguish yourself from other online retailers.
3. Build Valuable Partnerships
Working with affiliates in your program helps expand your network. You can use the bonds you create with your members to reach out to industry leaders with more reach. Help things along by participating in events, online or in-person, that individuals you wish to network with are likely to attend. Those relationships can be the key to increasing the profile of your WordPress site.
You can increase the scale of your WordPress affiliate program even more by connecting with other programs that have large followings. By focusing on the benefits of joining forces, your partnership can earn more money for both affiliate programs.
Get prominent influencers involved in your affiliate efforts by creating a brand ambassador program. Convincing them to promote products and services from your WordPress site can rapidly expand your audience reach. Bring in influencers who align with your brand. Their audience can build trust with your brand and help establish your business as an authority within your industry.
4. Enjoy Low Start-up Costs
An affiliate program costs less to get off the ground than paying for advertising on Google Ads or Facebook. While many factors impact the pricing of your WordPress affiliate program, your most significant expense will likely be the affiliate marketing plugin for WordPress that you’ll use to track your members.
An affiliate program is also cost-effective because you only pay members when they generate a sale or meet other goals. That’s less money you spend versus dropping a lot of money on ad placements that don’t generate enough value. Maintaining an affiliate program carries less overhead than a full-fledged marketing campaign. You also don’t have to pay for the salary of a sales team and will likely only have to worry about making room in the budget for an affiliate program plugin for WordPress.
5. Improve Your ROI
Since affiliates talk directly to audiences aligned with their interests, your products are more likely to get seen by a receptive audience. That can generate foot traffic to your WordPress site from people further along the sales channel. Because they’re more eager to buy or generate some conversion, you’re more likely to see a higher return on investment (ROI).
6. Scale Your Program Easily
If you decide to offer additional products and services from your WordPress site, you can easily expand your affiliate program without having to invest a lot of money. The biggest investment would be creating new marketing content for your current members and recruiting new affiliates to extend the reach of your affiliate program.
The more affiliates you have in your program, the more backlinks you can get to your WordPress site. While that won’t have a direct impact on improving your search engine rankings, it can encourage more people to search for products and services featured on your WordPress site. That should ultimately improve your search engine rankings and boost website traffic.
7. Reach a Targeted Audience
Because you’re picking affiliates closely aligned with your brand, you’re directly targeting the audience you wish to attract to your WordPress site. That is crucial if you’re a new business trying to attract traffic to your site.
The trust your affiliates have with their visitor base can translate to your brand and products. These partnerships with your affiliate members put you in touch with audiences you might not have reached otherwise.
8. Maintain Full Control Over Promotions
Establishing an affiliate program for your WordPress site puts you in charge of the promotion of your products. You get to hand-pick the people tasked with boosting your brand around the internet. With an affiliate tracking plugin on your WordPress site, you can keep an eye on what these people are doing, too. That kind of control isn’t always available with ad placements.
If you don’t like the tactics of an affiliate, you can remove them from the program. That helps you protect your brand’s reputation and cut down on potentially fraudulent activity occurring within your affiliate program.
Are You Ready to Take Advantage of the Power of WordPress?
As noted earlier, WordPress is a popular website platform option — powering at least one-third of websites around the internet. Incorporating LeadDyno’s best affiliate plugin for WordPress into your site gives you a practical and cost-effective method of keeping up with the performance of your affiliate program.
Try LeadDyno’s affiliate marketing software for WordPress free for 30 days to see how easy it is to manage what’s happening in your network of affiliates.