One of the keys to running a successful affiliate program is recruiting the most effective affiliate marketers. There are many ways you can go about doing this, but a great strategy is to leverage the power of social media.
You already know that just about everyone is on social media, and your business probably is, too. So it should come as no surprise that the top affiliate marketers will also promote their favorite products and services on platforms like Facebook, TikTok, and Instagram.
Let’s focus on how to get affiliates on Twitter, in particular, since people have been talking about it a lot lately. It’s a platform with millions of people, including celebrities like professional athletes, politicians, entrepreneurs, and influencers, making it a great space to market your brand. Moreover, it shows you how many comments, retweets, and likes any tweet has gotten, which you can use to gauge how much any potential affiliate’s engaged audience would be receptive to your brand.
How to Recruit Affiliates Using Twitter
Twitter’s size, one of its best assets for marketing, also creates a big challenge. How can you sift through all of its accounts to find affiliate marketers who will help you grow your business by getting your brand in front of more people? Check out the four tips below to get started.
1. Use Twitter to Promote Your Business
If you want to attract affiliates on Twitter for your business, you need to have an account of your own that showcases your best content. Influencers and affiliate marketers may take you less seriously if you don’t have a strong presence on the platform. So take the time to establish yourself by following a lot of relevant accounts, engaging with followers, and overall developing a following of your own.
Using Twitter daily to post informative and entertaining content, including photos and videos, is a great place to start. But don’t forget that you can also use this platform to tweet about special deals and promotions. And, by sharing information about your brand and links to your website, you can make it easier for people to know what you have to offer.
With this foundation, you’ll be able to more confidently approach influencers, bloggers, and affiliate marketers when you’re ready. And it’ll boost the odds that they’ll find you first, especially if you’re tweeting at strategic times and using the right hashtags (follow those trending hashtags!) and keywords to generate interest.
2. Purchase Ads on Twitter
As you scroll down your Twitter feed, you’ll see that there are “Promoted” tweets in the mix. These are ads that you can buy to reach more people than otherwise, even if you know how to use hashtags like a pro.
The great thing about Twitter ads is they’re affordable, and you’re billed only when a user performs an action that you want, such as clicking through to your website. Plus, you can provide input on the demographics you want to target, so this may make it easier to get in front of talented affiliate marketers.
Consider setting up a Twitter ad campaign designed to target and attract people like bloggers and affiliate marketers. For instance, you might create a tweet with an eye-catching image that lets people know your brand is actively recruiting affiliates. The tweet can direct them to your website, where they can learn about the perks that come with being your affiliate.
Note: Carefully analyze an ad campaign’s effectiveness, and make changes based on what’s working. You might need to provide more enticing details about your affiliate program. You might want to test out different images to see which ones grab the most attention, or you might want to tweak the wording you use when trying to connect affiliates.
3. Use Hashtags to Find Affiliates
When it comes to finding affiliate marketers for your product, you can use hashtags to your advantage in two ways: by posting your own tweets with hashtags and by searching for tweets that contain hashtags.
You want to use both strategies, not one or the other because they have different goals. By posting your own content with hashtags, you might be able to attract affiliates to your page. In contrast, by searching for specific hashtags relevant to your brand, you might be able to find affiliates who are already working on promoting similar businesses.
Searching through hashtags can take some time, as you’ll need to look through the many tweets that appear in search results to figure out which ones are from affiliates worth contacting. The more specific you can make your hashtags, the better your results will likely be. Try to think about the keywords that someone would use to promote your products and then go from there.
Once you find affiliate accounts that seem to be doing awesome work, simply send them a message to introduce yourself and let them know that you’re recruiting new affiliates.
4. Connect with Influencers
Social media is all about making valuable connections on a personal or professional level. So another way you can recruit affiliates is by connecting with them, developing a rapport, and encouraging them to learn about your affiliate program.
To find influencers who are making an impact in your industry, you can use Twitter’s search feature, including its Advanced Search option. Or you might discover influencers with the help of accounts you already follow. For example, if you’re following an affiliate marketer, you might find other marketers by looking through their list of followers or checking out the accounts they interact with most. Remember, it’s all about networking!
Once you’ve found accounts you’re interested in, it’s a matter of getting in touch with them directly. You can start by following them, liking their tweets, commenting on their posts, and retweeting the content they share. And you can also send them a private message on Twitter to introduce yourself and your affiliate program.
However, it’s also a great idea to go beyond Twitter when connecting with influencers. Visit their website to contact them by email. See if they are on other social media platforms, and connect with them there as well. A short, friendly note can go a long way in showing that you’re interested in bringing them on as an affiliate.
Don’t Forget to Choose the Right Affiliate Software
Once you’ve recruited some stellar affiliates, the next step is to ensure they’re happy with your program and want to stick around. With LeadDyno, you can quickly and easily set up a dashboard that will make tracking leads, clicks, and sales super simple. It can also supply your affiliates with a variety of tools (like social sharing links) that they can use to increase their effectiveness, and it makes paying them a snap as well.
