The success of your affiliate marketing program depends largely on the activity of your affiliates and how productive they are. But, in order to recognize just how effective your program is, you need an affiliate tracking system that keeps track of your affiliates’ activity and how well they are performing.
Affiliate tracking software programs allow you to keep track of a number of Key Performance Indicators (KPIs) and metrics that can help you determine how efficiently your program is running. But not all of these metrics and KPIs are useful and basing your program on the success of these can lead to redundancies.
Tracking the right metrics will get you the best results from your analytics. Here are the 3 metrics you should be tracking:
To better understand your consumers’ behavior, it is imperative to track visitor conversions. Simply put, the visitor conversion metric measures how often the visitors of your website convert, e.g. make a purchase or sign up for a newsletter and thus become a paying customer.
New visitors see your website in a different way than returning customers. Keeping track of how often new visitors convert and why they converted can help you better understand and optimize your website.
On the other hand, returning visitors see your website in a completely different way. There are two questions you should be asking:
- Why did your visitor return, and
- Did the visitor convert on the first visit? If yes, why, and if not, why not?
Once you have the answers to these few questions, you will be well on your way to optimizing your business website for maximum benefit.
Affiliate Link Clicks and Click-Throughs
Through this metric, you can analyze which links are performing well and which aren’t. This is achieved by giving you an analysis of how many times each affiliate link has been clicked, which gives you a better idea about your brand’s level of exposure through your affiliates’ channels.
Be careful! If your click check is reporting a high number of click-throughs but you are seeing few sales, it could be an indicator of suspicious activity, inaccurate tracking, or a broken link.
Link and Advertisement Impressions
Just as important as tracking clicks and conversions is keeping up with your website’s impressions. Tracking your impressions helps you see what percentage of people who see your advertisements actually end up clicking on them and landing on your website. If the percentage of your impressions is low, it might be helpful to reassess your marketing strategy.
The top affiliate marketing and management network, LeadDyno offers exclusive tracking solutions for all online businesses. Our affiliate marketing tools provide retailers and their affiliates ways to optimize their program to attain maximum benefits.
To learn more about us and our affiliate tracking software, contact us at 1-888-340-6425 or email at firstname.lastname@example.org.