After communication, content is the most important part of the World Wide Web and it drives the e-commerce affiliate marketing industry as well. Many people end up creating content that doesn’t work for them. The reason is that there content strategy isn’t sound which results in content that no one is interested in. Here are some strategies which will work better:
Become the authority
No one is going to consume your content unless they trust it. This means that you need to develop an authority on the topic you are writing about. If your affiliate marketing is about cosmetics then you need to be respected as someone who knows about cosmetics. This isn’t hard – remember, you should start out in affiliate marketing with a product you are familiar with. This means that you should already know something about the product. Don’t just put up marketing content; you also need some genuine content which people might be interested in.
Social media content sharing
You need to share your content on social media as much as possible. The content needs to have social media traction in order to succeed. People these days discover most online content through social media channels and if you aren’t on all the relevant social media channels you are missing out. Choose Facebook, Twitter, Reddit, Pinterest, Instagram, or anything that best matches the product you are trying to market. You don’t need to be on the social media channel that you are comfortable with – you need to be on the social media channel where you target market exists.
Interaction in comments
This is easily the most overlooked part of online content. If you ignore the comments people leave about your content, then you are going to end up losing any future interaction with them. The best way to promote your content is social media content sharing and to interact with anyone who comments on it. If someone comments on Facebook on a post you shared you need to talk to them and have a discussion with them. This also has another advantage; as you engage them in a discussion their friends will be notified of the discussion. This becomes even more important on Twitter because everyone can see the tweets sent out publicly.