Whether you are a student of Management 101, or simply hoping to begin an online business based on your experiences and expertise, the phrase “Customer is always right” is all too common. Originating in Europe, by H. Gordon Selfridge, this expression was coined down to establish the importance of customer complaints.
However, as it is with most things, excessive following of this phrase will most likely result in business loss. It is always essential to maintain a balance between customer satisfaction and your integrity as an organization. When you are running an e-commerce store, you will come across loyal and happy customers, and bad customers that cost your organization the loss of time, money, and energy.
Affiliate marketing in E-commerce sometimes deals in recruiting loyal customers on ones affiliate program. However, it is essential to separate the good ones from the bad. In order to be proactive and sound in your customer service department and affiliate recruitment strategy, make sure that you beware of the following three types of e-commerce customers!
The One Who Mistreats
Unfortunately, for many people, the way to express their opinion is by voicing out profanities and insults. If a customer is left dissatisfied due to any reason, it is your duty to respond to his or her concerns, but you or your employees don’t have to be on the receiving end of insults and unjustified profanities. This is not merely an ‘angry’ or ‘upset’ customer; this is a mistreating abuser.
The Cunning Cheater
You will always find them, regardless of the profession. Sometimes, the amount of effort and thought a cheater puts in getting ‘just a little more’, is so well thought out that it makes one wonder what would happen if these efforts were directed in a positive way!
Regardless, these customers eventually cost you a great deal of loss. An example is of a customer who purchased a particular product, got it through free shipping, but filed for return on the basis of finding the similar product (on another website) at a lower price. Now, as an e commerce entrepreneur, customer services representatives are usually asked to refund the cost and the customer is offered to keep the products as a gesture of goodwill.
However, instead of praising the customer service, a cheater will try to pull this trick again, eventually causing you to face losses both on the products and on shipping costs. It is imperative, for a streamlined business process, to fire these types of customers.
The Nagging One
Many a times, e commerce businesses encounter a nagging customer, who has (apparently) made it their life’s goal to pick you on your shortcomings and nag you about ‘what should be done’, instead. These customers are likely to talk about what is fair, as opposed to what you are doing, or providing. However, you have to keep in mind that customer feedback can be valuable most of the time. Make sure you realize the difference between constructive criticism and continuous complaining.
When it comes to e-commerce affiliate marketing, the loyal customer force is one of the best mediums to recruit affiliates. However, in order to avail the benefits of affiliate marketing and many more, it is essential to have a competent management team by your side. We suggest you consider our services at LeadDyno! We provide clients with optimized means that allow highly efficient affiliate tracking of leads, visitors, customers and payments. Feel free to contact us for any questions that you may have and we will be happy to get you started on this ultimate marketing strategy!