So, you have decided to implement a PayPal affiliate program to drive more traffic to your site. Congratulations! Such programs are certainly a great way to boost traffic to any site. With that said, there are a few best practices you can follow to ensure you take full advantage of this opportunity.
One of the first and most important steps you should take is to make sure you have an effective and reliable PayPal affiliate tracking system in place. If you are not able to effectively track your affiliates, there is a good chance that both you and your affiliates are going to become very frustrated very quickly. You will end up spending too much time trying to figure out who sent which customer to your site, and your affiliates will become frustrated if they feel they are not receiving credit for their efforts. A PayPal affiliate tracking system such as LeadDyno removes all of the guesswork and allows your affiliate program to work in a smooth, hassle-free manner.
Second, don’t hang your affiliates out to dry. While there are probably some affiliates out there who are real go-getters, who will take the lead and run with it, this is not the case with all affiliates. Whether they are new or simply have no idea where to get started, it is in your best interest to provide your affiliates with promotional and social media materials to assist them with marketing your site. LeadDyno makes it easy for your affiliates to download promotional materials and even broadcast their affiliate link to such social media channels as Twitter, Facebook, Google Plus, and LinkedIn.
It’s also a good idea to make sure that your affiliates are coordinating their content sharing. This helps create a consistent brand message and ensures that your targeted consumer base receives the same materials for a more cohesive marketing message. One of the ways you can do this is by staying in touch with your affiliate team through weekly emails. With the Affiliate Dashboard on LeadDyno, you can easily accomplish this. It’s a great way to ensure that everyone is on the same page at the same time.
The importance of staying in touch on a regular basis with your affiliates cannot be stressed strongly enough. For instance, if you add, change, or remove products, you need to let your affiliates know about it. In many ways, your affiliates act as an extension of your business, so they must be made aware of any changes to product offerings. The more information you can provide your affiliates in as timely a manner as possible, the better prepared they will be for driving targeted traffic to your website.
Operating a successful PayPal affiliate program may appear to be challenging, but with the right tools, you can manage it like a pro.